A study of factors affecting consumer purchase intention towards halal labelled cosmetics and personal care products in Malaysia
Halal labelled cosmetic and personal care products industries can be more effective to position Halal values to new insights for championing to drive the Halal economy in Malaysia. The persistence of this paper is to identify the consumers’ purchase intention for Halal labelled cosmetic and person...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
worldconferences.net
2018
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/68465/ http://irep.iium.edu.my/68465/ http://irep.iium.edu.my/68465/1/68465_A%20study%20of%20factors%20affecting%20consumer%20purchase.pdf |
| Summary: | Halal labelled cosmetic and personal care products industries can be more effective to position Halal
values to new insights for championing to drive the Halal economy in Malaysia. The persistence of this
paper is to identify the consumers’ purchase intention for Halal labelled cosmetic and personal care
product. A survey was conducted in Malaysia where 573 respondents were interviewed by self
administration questionnaires. The modified Theory of Reasoned Action (TRA) was applied in this
study. Descriptive analysis, factor analysis and binary regressions were used to accomplish the
objective. Six factors which will influence the consumer behavioural intention were determined in this
study which was past and current experience of using the product, religiosity, Halal logo and
certification, subjective norm, attitude and knowledge. However, the result of binary logistic regression
indicate that only consumer knowledge, past and current experience, subjective norm and religiosity
will influence the consumers’ intention to purchase Halal labelled cosmetic and personal care product. |
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