Halal labelled cosmetics: what is it and what Korea can gain from it?

Malaysia and Indonesia together accounted for nearly 60% of the Asia Pacific revenue in 2015, with skincare and makeup being the dominant products consumed. Personal care and beautycare launches in Malaysia outnumbered UK and Philippines, primarily due to local brands such as SimplySiti and IVY B...

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Main Author:	Wan Jusoh, Wan Jamaliah
Format:	Conference or Workshop Item
Language:	English
Published:	2018
Subjects:	HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/68449/ http://irep.iium.edu.my/68449/ http://irep.iium.edu.my/68449/1/68449_Halal%20Labelled%20Cosmetics.pdf

id	iium-68449
recordtype	eprints
spelling	iium-684492018-12-12T05:17:35Z http://irep.iium.edu.my/68449/ Halal labelled cosmetics: what is it and what Korea can gain from it? Wan Jusoh, Wan Jamaliah HF5410 Marketing. Distribution of products Malaysia and Indonesia together accounted for nearly 60% of the Asia Pacific revenue in 2015, with skincare and makeup being the dominant products consumed. Personal care and beautycare launches in Malaysia outnumbered UK and Philippines, primarily due to local brands such as SimplySiti and IVY Beauty. The Korean craze which includes music and film has not eluded Malaysia. There has been a growing number of Malaysians who are addicted to the Korean Wave or “Hallyu”. This has been greatly due to the Korean soap operas, TV shows as well as pop stars and group performances. This has given the ideas to the young Malaysians that what originates from Korea is trendy and worth following. Several cosmetics and beauty care brands has penetrated the Malaysian market such as Laneige, Etude House, Tony Moly, Innisfree, Missha, Banila Co. and Talent cosmetic. With the exception of Talent cosmetic, all the brands are not halal certified. Talent cosmetics received the halal certification for 141 of its products from JAKIM in 2014. Therefore, the purpose of this paper is to provide empirical findings on the determinants of halal cosmetics and personal care usage in Malaysia. The findings from this paper will assist cosmetics and personal care companies to understand the consumer to market their products to the Muslims and non-Muslims who value halal certified products. 2018-06 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/68449/1/68449_Halal%20Labelled%20Cosmetics.pdf Wan Jusoh, Wan Jamaliah (2018) Halal labelled cosmetics: what is it and what Korea can gain from it? In: The International Conference of the Association of Korean Economic Studies, 25th-26th June 2018, Jeju, Korea. (Unpublished) http://www.akes.or.kr/conf/wp-content/uploads/2018/06/2018_KWE_program.pdf
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF5410 Marketing. Distribution of products
spellingShingle	HF5410 Marketing. Distribution of products Wan Jusoh, Wan Jamaliah Halal labelled cosmetics: what is it and what Korea can gain from it?
description	Malaysia and Indonesia together accounted for nearly 60% of the Asia Pacific revenue in 2015, with skincare and makeup being the dominant products consumed. Personal care and beautycare launches in Malaysia outnumbered UK and Philippines, primarily due to local brands such as SimplySiti and IVY Beauty. The Korean craze which includes music and film has not eluded Malaysia. There has been a growing number of Malaysians who are addicted to the Korean Wave or “Hallyu”. This has been greatly due to the Korean soap operas, TV shows as well as pop stars and group performances. This has given the ideas to the young Malaysians that what originates from Korea is trendy and worth following. Several cosmetics and beauty care brands has penetrated the Malaysian market such as Laneige, Etude House, Tony Moly, Innisfree, Missha, Banila Co. and Talent cosmetic. With the exception of Talent cosmetic, all the brands are not halal certified. Talent cosmetics received the halal certification for 141 of its products from JAKIM in 2014. Therefore, the purpose of this paper is to provide empirical findings on the determinants of halal cosmetics and personal care usage in Malaysia. The findings from this paper will assist cosmetics and personal care companies to understand the consumer to market their products to the Muslims and non-Muslims who value halal certified products.
format	Conference or Workshop Item
author	Wan Jusoh, Wan Jamaliah
author_facet	Wan Jusoh, Wan Jamaliah
author_sort	Wan Jusoh, Wan Jamaliah
title	Halal labelled cosmetics: what is it and what Korea can gain from it?
title_short	Halal labelled cosmetics: what is it and what Korea can gain from it?
title_full	Halal labelled cosmetics: what is it and what Korea can gain from it?
title_fullStr	Halal labelled cosmetics: what is it and what Korea can gain from it?
title_full_unstemmed	Halal labelled cosmetics: what is it and what Korea can gain from it?
title_sort	halal labelled cosmetics: what is it and what korea can gain from it?
publishDate	2018
url	http://irep.iium.edu.my/68449/ http://irep.iium.edu.my/68449/ http://irep.iium.edu.my/68449/1/68449_Halal%20Labelled%20Cosmetics.pdf
first_indexed	2023-09-18T21:37:09Z
last_indexed	2023-09-18T21:37:09Z
_version_	1777412897353236480

Halal labelled cosmetics: what is it and what Korea can gain from it?

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