Re-evaluating the international tourists’ experience of local Malaysian food: what made them come back for a second taste?

Re-evaluating the international tourists’ experience of local Malaysian food: what made them come back for a second taste?

Malaysia is popular among gastronomy tourists where many of international travellers visit the country—besides other reasons—to try a diverse range of food offered by the multi-ethnic food vendors. About 17% of 26.76 million tourist arrivals in 2016 spent on food. The focus of this study is to get...

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Bibliographic Details
Main Authors: Saad, Mazni, Abdul Rahman, Nadhirah, Umadi, Muhammad Fikri
Format: Conference or Workshop Item
Language:English
English
Published: Association of Malaysian Environment-Behaviour Researchers (AMER); ABRAmalaysia, Universiti Teknologi MARA, Shah Alam 2018
Subjects:
TX Home economics
Online Access:http://irep.iium.edu.my/68203/
http://irep.iium.edu.my/68203/
http://irep.iium.edu.my/68203/
http://irep.iium.edu.my/68203/1/68203_Re-Evaluating%20the%20International%20Tourists%E2%80%99%20Experience.pdf
http://irep.iium.edu.my/68203/2/best%20paper%20awards.pdf
id iium-68203
recordtype eprints
spelling iium-682032019-07-15T07:17:04Z http://irep.iium.edu.my/68203/ Re-evaluating the international tourists’ experience of local Malaysian food: what made them come back for a second taste? Saad, Mazni Abdul Rahman, Nadhirah Umadi, Muhammad Fikri TX Home economics Malaysia is popular among gastronomy tourists where many of international travellers visit the country—besides other reasons—to try a diverse range of food offered by the multi-ethnic food vendors. About 17% of 26.76 million tourist arrivals in 2016 spent on food. The focus of this study is to get an insight into the tourists’ experience and evaluate the elements of experience that would lead to their revisit to the local food vendors. The study of purchase intention, aimed as a measure of the potential return visit of international tourists to the country, could benefit the tourism industry and the country’s foreign exchange. Association of Malaysian Environment-Behaviour Researchers (AMER); ABRAmalaysia, Universiti Teknologi MARA, Shah Alam 2018-11-30 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/68203/1/68203_Re-Evaluating%20the%20International%20Tourists%E2%80%99%20Experience.pdf application/pdf en http://irep.iium.edu.my/68203/2/best%20paper%20awards.pdf Saad, Mazni and Abdul Rahman, Nadhirah and Umadi, Muhammad Fikri (2018) Re-evaluating the international tourists’ experience of local Malaysian food: what made them come back for a second taste? In: 4th ABRA International Conference on Quality of Life (AQoL2018Istanbul), 3rd-6th Nov. 2018, Istanbul, Turkey. https://ebpj.e-iph.co.uk/index.php/EBProceedings/article/view/1427 10.21834/e-bpj.v3i9.1427
repository_type Digital Repository
institution_category Local University
institution International Islamic University Malaysia
building IIUM Repository
collection Online Access
language English
English
topic TX Home economics
spellingShingle TX Home economics
Saad, Mazni
Abdul Rahman, Nadhirah
Umadi, Muhammad Fikri
Re-evaluating the international tourists’ experience of local Malaysian food: what made them come back for a second taste?
description Malaysia is popular among gastronomy tourists where many of international travellers visit the country—besides other reasons—to try a diverse range of food offered by the multi-ethnic food vendors. About 17% of 26.76 million tourist arrivals in 2016 spent on food. The focus of this study is to get an insight into the tourists’ experience and evaluate the elements of experience that would lead to their revisit to the local food vendors. The study of purchase intention, aimed as a measure of the potential return visit of international tourists to the country, could benefit the tourism industry and the country’s foreign exchange.
format Conference or Workshop Item
author Saad, Mazni
Abdul Rahman, Nadhirah
Umadi, Muhammad Fikri
author_facet Saad, Mazni
Abdul Rahman, Nadhirah
Umadi, Muhammad Fikri
author_sort Saad, Mazni
title Re-evaluating the international tourists’ experience of local Malaysian food: what made them come back for a second taste?
title_short Re-evaluating the international tourists’ experience of local Malaysian food: what made them come back for a second taste?
title_full Re-evaluating the international tourists’ experience of local Malaysian food: what made them come back for a second taste?
title_fullStr Re-evaluating the international tourists’ experience of local Malaysian food: what made them come back for a second taste?
title_full_unstemmed Re-evaluating the international tourists’ experience of local Malaysian food: what made them come back for a second taste?
title_sort re-evaluating the international tourists’ experience of local malaysian food: what made them come back for a second taste?
publisher Association of Malaysian Environment-Behaviour Researchers (AMER); ABRAmalaysia, Universiti Teknologi MARA, Shah Alam
publishDate 2018
url http://irep.iium.edu.my/68203/
http://irep.iium.edu.my/68203/
http://irep.iium.edu.my/68203/
http://irep.iium.edu.my/68203/1/68203_Re-Evaluating%20the%20International%20Tourists%E2%80%99%20Experience.pdf
http://irep.iium.edu.my/68203/2/best%20paper%20awards.pdf
first_indexed 2023-09-18T21:36:48Z
last_indexed 2023-09-18T21:36:48Z
_version_ 1777412875317411840

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