Re-evaluating the international tourists’ experience of local Malaysian food: what made them come back for a second taste?
Malaysia is popular among gastronomy tourists where many of international travellers visit the country—besides other reasons—to try a diverse range of food offered by the multi-ethnic food vendors. About 17% of 26.76 million tourist arrivals in 2016 spent on food. The focus of this study is to get...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
Association of Malaysian Environment-Behaviour Researchers (AMER); ABRAmalaysia, Universiti Teknologi MARA, Shah Alam
2018
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/68203/ http://irep.iium.edu.my/68203/ http://irep.iium.edu.my/68203/ http://irep.iium.edu.my/68203/1/68203_Re-Evaluating%20the%20International%20Tourists%E2%80%99%20Experience.pdf http://irep.iium.edu.my/68203/2/best%20paper%20awards.pdf |
| Summary: | Malaysia is popular among gastronomy tourists where many of international travellers visit the country—besides other reasons—to try a diverse range
of food offered by the multi-ethnic food vendors. About 17% of 26.76 million tourist arrivals in 2016 spent on food. The focus of this study is to get an
insight into the tourists’ experience and evaluate the elements of experience that would lead to their revisit to the local food vendors. The study of
purchase intention, aimed as a measure of the potential return visit of international tourists to the country, could benefit the tourism industry and the
country’s foreign exchange. |
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