Language and culture in English for business purposes: noticing their importance through television advertisements

This study aimed to look at the awareness of Malaysian English for Business Purposes (EBP) students on the importance of using appropriate language in relation to cultural differences in an international business setting. This research was conducted as a result of several stressful hours of restatin...

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Main Authors:	Rashid Ali, Farrah Diebaa, Ahmad, Farrah
Format:	Article
Language:	English
Published:	UTM Malaysia 2013
Subjects:	HB Economic Theory HB3711 Business cycles. Economic fluctuations PE English PI Oriental languages and literatures
Online Access:	http://irep.iium.edu.my/67861/ http://irep.iium.edu.my/67861/ http://irep.iium.edu.my/67861/1/ESP%20Malaysia%20%282013%29.pdf

id	iium-67861
recordtype	eprints
spelling	iium-678612018-12-13T07:52:58Z http://irep.iium.edu.my/67861/ Language and culture in English for business purposes: noticing their importance through television advertisements Rashid Ali, Farrah Diebaa Ahmad, Farrah HB Economic Theory HB3711 Business cycles. Economic fluctuations PE English PI Oriental languages and literatures This study aimed to look at the awareness of Malaysian English for Business Purposes (EBP) students on the importance of using appropriate language in relation to cultural differences in an international business setting. This research was conducted as a result of several stressful hours of restating and reinforcing the importance of understanding cultural differences in written and spoken business communication to the EBP learners. Prior to the study, the students failed to see that the world communities are built of general and personal cultures. The term culture and subculture did not really bother them as they were not able to see what culture constitutes of. Hence, miscommunication caused by cultural bias was often seen in their outcomes. However, once they were able to notice the different cultural elements presented in the nine culturally-embedded television advertisements, it has been observed that the students were more sensitive towards their selection of words, phrases, sentence structures and their written or spoken styles. They were more careful when using vernacular language, idioms, over-generalization and under-generalization words. Reducing the number of miscommunication possibilities caused by wrong selection of words, phrases and written or spoken styles is crucial. Thus, by arriving at such conclusion, it can be assumed that now the students have realized the important roles played by both language and culture in EBP settings UTM Malaysia 2013-12 Article PeerReviewed application/pdf en http://irep.iium.edu.my/67861/1/ESP%20Malaysia%20%282013%29.pdf Rashid Ali, Farrah Diebaa and Ahmad, Farrah (2013) Language and culture in English for business purposes: noticing their importance through television advertisements. ESP Malaysia, 19. pp. 27-41. ISSN 0128–732X E-ISSN 2289-3199 http://app.penerbit.utm.my/OnlineEspMalaysia/19/vol_19_dec_2013_27_41.pdf
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HB Economic Theory HB3711 Business cycles. Economic fluctuations PE English PI Oriental languages and literatures
spellingShingle	HB Economic Theory HB3711 Business cycles. Economic fluctuations PE English PI Oriental languages and literatures Rashid Ali, Farrah Diebaa Ahmad, Farrah Language and culture in English for business purposes: noticing their importance through television advertisements
description	This study aimed to look at the awareness of Malaysian English for Business Purposes (EBP) students on the importance of using appropriate language in relation to cultural differences in an international business setting. This research was conducted as a result of several stressful hours of restating and reinforcing the importance of understanding cultural differences in written and spoken business communication to the EBP learners. Prior to the study, the students failed to see that the world communities are built of general and personal cultures. The term culture and subculture did not really bother them as they were not able to see what culture constitutes of. Hence, miscommunication caused by cultural bias was often seen in their outcomes. However, once they were able to notice the different cultural elements presented in the nine culturally-embedded television advertisements, it has been observed that the students were more sensitive towards their selection of words, phrases, sentence structures and their written or spoken styles. They were more careful when using vernacular language, idioms, over-generalization and under-generalization words. Reducing the number of miscommunication possibilities caused by wrong selection of words, phrases and written or spoken styles is crucial. Thus, by arriving at such conclusion, it can be assumed that now the students have realized the important roles played by both language and culture in EBP settings
format	Article
author	Rashid Ali, Farrah Diebaa Ahmad, Farrah
author_facet	Rashid Ali, Farrah Diebaa Ahmad, Farrah
author_sort	Rashid Ali, Farrah Diebaa
title	Language and culture in English for business purposes: noticing their importance through television advertisements
title_short	Language and culture in English for business purposes: noticing their importance through television advertisements
title_full	Language and culture in English for business purposes: noticing their importance through television advertisements
title_fullStr	Language and culture in English for business purposes: noticing their importance through television advertisements
title_full_unstemmed	Language and culture in English for business purposes: noticing their importance through television advertisements
title_sort	language and culture in english for business purposes: noticing their importance through television advertisements
publisher	UTM Malaysia
publishDate	2013
url	http://irep.iium.edu.my/67861/ http://irep.iium.edu.my/67861/ http://irep.iium.edu.my/67861/1/ESP%20Malaysia%20%282013%29.pdf
first_indexed	2023-09-18T21:36:21Z
last_indexed	2023-09-18T21:36:21Z
_version_	1777412846875836416

Language and culture in English for business purposes: noticing their importance through television advertisements

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