Examining consumer acceptance towards innovation of nutritional food waste in Malaysia

Date fruit is a type of fruit grown mainly in the eastern region. Favorable research findings on date nutritional value has led to dates becoming one of a well-known fruits consumed by many people in the world. In general, people only consume the date flesh but throw the seed as waste. Recent studie...

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Main Authors:	Mahmod, Razmah, Saad, Mazni, Mashahadi, Faizah, Mohamed Sayuti, Nazura
Format:	Conference or Workshop Item
Language:	English
Published:	2018
Subjects:	TX341 Nutrition. Foods and food supply
Online Access:	http://irep.iium.edu.my/67805/ http://irep.iium.edu.my/67805/ http://irep.iium.edu.my/67805/1/67805_EXAMINING%20CONSUMER%20ACCEPTANCE%20-%20abstract.pdf

id	iium-67805
recordtype	eprints
spelling	iium-678052018-12-18T09:24:58Z http://irep.iium.edu.my/67805/ Examining consumer acceptance towards innovation of nutritional food waste in Malaysia Mahmod, Razmah Saad, Mazni Mashahadi, Faizah Mohamed Sayuti, Nazura TX341 Nutrition. Foods and food supply Date fruit is a type of fruit grown mainly in the eastern region. Favorable research findings on date nutritional value has led to dates becoming one of a well-known fruits consumed by many people in the world. In general, people only consume the date flesh but throw the seed as waste. Recent studies have indicated the existence of nutritional benefits in date seed with potential health benefits for human being. In relation to the promotion of green environment, this study is conducted to examine consumer acceptance towards the innovation of nutritional food by using dates seed powder as the main ingredient in producing ice-cream in Malaysia. The survey questions were adapted from Nielsen Global New Product Innovation Survey, Q1 2015 which have been distributed through the application of Google form. There were 301 respondents chosen randomly and the findings from the survey stated 94% of the respondents agreed that dates seed ice cream is an innovation food with nutritional value whereby 84.7% of the respondents are interested to buy the ice-cream if it is available in the market. The descriptive analysis indicated that the respondents accepted dates seeds ice-cream as a new flavor of ice-cream with nutritional benefits. In determining the nutrients content of the dates seed in the ice-cream mixture, the ice-cream sample was sent for chemical analysis in August 2018 at the laboratory of SIRIM QAS. The findings showed that the dates seeds ice-cream has high nutrients contents and high calories value and can be treated as substitute to coffee since it contains no caffeine. 2018-10-30 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/67805/1/67805_EXAMINING%20CONSUMER%20ACCEPTANCE%20-%20abstract.pdf Mahmod, Razmah and Saad, Mazni and Mashahadi, Faizah and Mohamed Sayuti, Nazura (2018) Examining consumer acceptance towards innovation of nutritional food waste in Malaysia. In: The 22nd Malaysian Consumer and Family Economics Association (MACFEA) International Conference 2018 (MACFEA 2018), 30th-31st October 2018, Shah Alam, Selangor. (Unpublished) http://ibe.uitm.edu.my/images/Stories/2018/Event/MACFEA/MACFEA2018.pdf
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	TX341 Nutrition. Foods and food supply
spellingShingle	TX341 Nutrition. Foods and food supply Mahmod, Razmah Saad, Mazni Mashahadi, Faizah Mohamed Sayuti, Nazura Examining consumer acceptance towards innovation of nutritional food waste in Malaysia
description	Date fruit is a type of fruit grown mainly in the eastern region. Favorable research findings on date nutritional value has led to dates becoming one of a well-known fruits consumed by many people in the world. In general, people only consume the date flesh but throw the seed as waste. Recent studies have indicated the existence of nutritional benefits in date seed with potential health benefits for human being. In relation to the promotion of green environment, this study is conducted to examine consumer acceptance towards the innovation of nutritional food by using dates seed powder as the main ingredient in producing ice-cream in Malaysia. The survey questions were adapted from Nielsen Global New Product Innovation Survey, Q1 2015 which have been distributed through the application of Google form. There were 301 respondents chosen randomly and the findings from the survey stated 94% of the respondents agreed that dates seed ice cream is an innovation food with nutritional value whereby 84.7% of the respondents are interested to buy the ice-cream if it is available in the market. The descriptive analysis indicated that the respondents accepted dates seeds ice-cream as a new flavor of ice-cream with nutritional benefits. In determining the nutrients content of the dates seed in the ice-cream mixture, the ice-cream sample was sent for chemical analysis in August 2018 at the laboratory of SIRIM QAS. The findings showed that the dates seeds ice-cream has high nutrients contents and high calories value and can be treated as substitute to coffee since it contains no caffeine.
format	Conference or Workshop Item
author	Mahmod, Razmah Saad, Mazni Mashahadi, Faizah Mohamed Sayuti, Nazura
author_facet	Mahmod, Razmah Saad, Mazni Mashahadi, Faizah Mohamed Sayuti, Nazura
author_sort	Mahmod, Razmah
title	Examining consumer acceptance towards innovation of nutritional food waste in Malaysia
title_short	Examining consumer acceptance towards innovation of nutritional food waste in Malaysia
title_full	Examining consumer acceptance towards innovation of nutritional food waste in Malaysia
title_fullStr	Examining consumer acceptance towards innovation of nutritional food waste in Malaysia
title_full_unstemmed	Examining consumer acceptance towards innovation of nutritional food waste in Malaysia
title_sort	examining consumer acceptance towards innovation of nutritional food waste in malaysia
publishDate	2018
url	http://irep.iium.edu.my/67805/ http://irep.iium.edu.my/67805/ http://irep.iium.edu.my/67805/1/67805_EXAMINING%20CONSUMER%20ACCEPTANCE%20-%20abstract.pdf
first_indexed	2023-09-18T21:36:16Z
last_indexed	2023-09-18T21:36:16Z
_version_	1777412841157951488

Examining consumer acceptance towards innovation of nutritional food waste in Malaysia

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