A research framework of the halal certification role in purchase intention of Muslim consumers on the food products from Muslim majority countries in the Middle East and North Africa
The objective of this paper is to uncover the role of Halal certification in the purchase intention of Muslim consumers on food products from Muslim majority countries in the Middle East and North Africa. There is a certain belief that all the food products from the mentioned region are assumed H...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
International Journal of Modern Trends in Business Research
2018
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/67597/ http://irep.iium.edu.my/67597/ http://irep.iium.edu.my/67597/1/Paper%20with%20Firdaus%20-%2031%20july%202018.pdf |