Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia

Over the years, substantial efforts have been given for exploring the halal concepts particularly, in the aspect of consumable goods and services. Concerning the issue of halal cosmetic products, the majority of the studies were undertaken until the stage of consumers’ purchase intention only. Compa...

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Main Authors:	Haque, A. K. M. Ahasanul, Anwar, Naila, Tarofder, Arun Kumar, Ahmad, Nor Suhana, Sharif, Sultan Rahaman
Format:	Article
Language:	English English
Published:	Growing Science Publishing Company 2018
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/67561/ http://irep.iium.edu.my/67561/ http://irep.iium.edu.my/67561/ http://irep.iium.edu.my/67561/7/67561%20Muslim%20consumers%E2%80%99%20purchase%20behavior.pdf http://irep.iium.edu.my/67561/8/67561%20Muslim%20consumers%E2%80%99%20purchase%20behavior%20SCOPUS.pdf

id	iium-67561
recordtype	eprints
spelling	iium-675612018-11-26T03:30:42Z http://irep.iium.edu.my/67561/ Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia Haque, A. K. M. Ahasanul Anwar, Naila Tarofder, Arun Kumar Ahmad, Nor Suhana Sharif, Sultan Rahaman HF5001 Business. Business Administration Over the years, substantial efforts have been given for exploring the halal concepts particularly, in the aspect of consumable goods and services. Concerning the issue of halal cosmetic products, the majority of the studies were undertaken until the stage of consumers’ purchase intention only. Comparatively, only few studies were found in the area of pertaining to Muslims’ purchase behavior of halal cosmetic products. Hence, this study can be considered significant in the sense that it tries to bridge this gap in the existing literature. Therefore, this study gives some new insights to the current body of knowledge by focusing on purchase behavior of halal cosmetics. The findings of the study demonstrate that attitude, perceived behavioral control, and religiosity had significant relationships with purchase intention, whereas subjective norm had an insignificant relationship. Ultimately, the findings would be helpful for generating future researches and offering supplementary resources, especially in the Malaysian context. Growing Science Publishing Company 2018 Article PeerReviewed application/pdf en http://irep.iium.edu.my/67561/7/67561%20Muslim%20consumers%E2%80%99%20purchase%20behavior.pdf application/pdf en http://irep.iium.edu.my/67561/8/67561%20Muslim%20consumers%E2%80%99%20purchase%20behavior%20SCOPUS.pdf Haque, A. K. M. Ahasanul and Anwar, Naila and Tarofder, Arun Kumar and Ahmad, Nor Suhana and Sharif, Sultan Rahaman (2018) Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia. Management Science Letters, 8 (12). pp. 1305-1318. ISSN 1923-9335 E-ISSN 1923-9343 http://www.growingscience.com/msl/Vol8/msl_2018_103.pdf 10.5267/j.msl.2018.9.009
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	HF5001 Business. Business Administration
spellingShingle	HF5001 Business. Business Administration Haque, A. K. M. Ahasanul Anwar, Naila Tarofder, Arun Kumar Ahmad, Nor Suhana Sharif, Sultan Rahaman Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia
description	Over the years, substantial efforts have been given for exploring the halal concepts particularly, in the aspect of consumable goods and services. Concerning the issue of halal cosmetic products, the majority of the studies were undertaken until the stage of consumers’ purchase intention only. Comparatively, only few studies were found in the area of pertaining to Muslims’ purchase behavior of halal cosmetic products. Hence, this study can be considered significant in the sense that it tries to bridge this gap in the existing literature. Therefore, this study gives some new insights to the current body of knowledge by focusing on purchase behavior of halal cosmetics. The findings of the study demonstrate that attitude, perceived behavioral control, and religiosity had significant relationships with purchase intention, whereas subjective norm had an insignificant relationship. Ultimately, the findings would be helpful for generating future researches and offering supplementary resources, especially in the Malaysian context.
format	Article
author	Haque, A. K. M. Ahasanul Anwar, Naila Tarofder, Arun Kumar Ahmad, Nor Suhana Sharif, Sultan Rahaman
author_facet	Haque, A. K. M. Ahasanul Anwar, Naila Tarofder, Arun Kumar Ahmad, Nor Suhana Sharif, Sultan Rahaman
author_sort	Haque, A. K. M. Ahasanul
title	Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia
title_short	Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia
title_full	Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia
title_fullStr	Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia
title_full_unstemmed	Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia
title_sort	muslim consumers’ purchase behavior towards halal cosmetic products in malaysia
publisher	Growing Science Publishing Company
publishDate	2018
url	http://irep.iium.edu.my/67561/ http://irep.iium.edu.my/67561/ http://irep.iium.edu.my/67561/ http://irep.iium.edu.my/67561/7/67561%20Muslim%20consumers%E2%80%99%20purchase%20behavior.pdf http://irep.iium.edu.my/67561/8/67561%20Muslim%20consumers%E2%80%99%20purchase%20behavior%20SCOPUS.pdf
first_indexed	2023-09-18T21:35:54Z
last_indexed	2023-09-18T21:35:54Z
_version_	1777412818353520640

Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia

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