The impacts of viral marketing in influencing the consumer’s purchase decisions
The rapid growth of social networks is in fact being influenced by the usage of the Internet. Viral Marketing not only boosts the sales and business of online marketers but also affects the Corporate Reputation of the organization and the company concerned. Good response to the viral messages from c...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/67251/ http://irep.iium.edu.my/67251/ http://irep.iium.edu.my/67251/2/ISMEC2018%20-%20program%20book%2031102018.pdf http://irep.iium.edu.my/67251/8/66451_ACID%20BASE%20DISTURBANCES.pdf |