Prospects of 3G service: a study on Malaysian customer perspectives
This study focused on identifying factors related to the adoption or rejection of 30 service by consumers in Malaysia. The research findings indicate that age and gender influence the adoption decision. These findings prevailed when age groups view differences in terms of (1) loyalty towards the...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Institute for the Management of Information Systems
2009
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/6691/ http://irep.iium.edu.my/6691/ http://irep.iium.edu.my/6691/1/Prospects_of_3G_Service_-_A_Study_on_Malaysian_Customer_Perspectives.pdf |