Prospects of 3G service: a study on Malaysian customer perspectives

This study focused on identifying factors related to the adoption or rejection of 30 service by consumers in Malaysia. The research findings indicate that age and gender influence the adoption decision. These findings prevailed when age groups view differences in terms of (1) loyalty towards the...

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Main Authors:	Haque, A. K. M. Ahasanul, Khatibi, Ali, Borucki, Chet, Ab. Yajid, Mohd. Shukri
Format:	Article
Language:	English
Published:	The Institute for the Management of Information Systems 2009
Subjects:	TK5101 Telecommunication. Including telegraphy, radio, radar, television
Online Access:	http://irep.iium.edu.my/6691/ http://irep.iium.edu.my/6691/ http://irep.iium.edu.my/6691/1/Prospects_of_3G_Service_-_A_Study_on_Malaysian_Customer_Perspectives.pdf

id	iium-6691
recordtype	eprints
spelling	iium-66912011-11-21T17:21:42Z http://irep.iium.edu.my/6691/ Prospects of 3G service: a study on Malaysian customer perspectives Haque, A. K. M. Ahasanul Khatibi, Ali Borucki, Chet Ab. Yajid, Mohd. Shukri TK5101 Telecommunication. Including telegraphy, radio, radar, television This study focused on identifying factors related to the adoption or rejection of 30 service by consumers in Malaysia. The research findings indicate that age and gender influence the adoption decision. These findings prevailed when age groups view differences in terms of (1) loyalty towards the existing mobile service provider and (2) the perceived greater convenience afthe current 2G/2.5G service. The gender perspective also showed significant differences in terms of the importance to access 30 services and loyalty branding. Cluster analysis was conducted to identify customer groupings based on similarity in patterns ofadoption among consumers. Two cluster groups with different adoption pallerns emerged. Cluster 2 is comprised of a higher income group with the tendency to adopt 30 service since they have the earning capacity whereas cluster 1 is largely of middle income holders. Females represent the majority in cluster 1 whereas cluster 1 is dominated by males. The Institute for the Management of Information Systems 2009-06 Article PeerReviewed application/pdf en http://irep.iium.edu.my/6691/1/Prospects_of_3G_Service_-_A_Study_on_Malaysian_Customer_Perspectives.pdf Haque, A. K. M. Ahasanul and Khatibi, Ali and Borucki, Chet and Ab. Yajid, Mohd. Shukri (2009) Prospects of 3G service: a study on Malaysian customer perspectives. Pratibimba - The Journal of IMIS, 9 (1). pp. 7-34. ISSN 0972-5466 http://www.imis.ac.in/pratibimba.html
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	TK5101 Telecommunication. Including telegraphy, radio, radar, television
spellingShingle	TK5101 Telecommunication. Including telegraphy, radio, radar, television Haque, A. K. M. Ahasanul Khatibi, Ali Borucki, Chet Ab. Yajid, Mohd. Shukri Prospects of 3G service: a study on Malaysian customer perspectives
description	This study focused on identifying factors related to the adoption or rejection of 30 service by consumers in Malaysia. The research findings indicate that age and gender influence the adoption decision. These findings prevailed when age groups view differences in terms of (1) loyalty towards the existing mobile service provider and (2) the perceived greater convenience afthe current 2G/2.5G service. The gender perspective also showed significant differences in terms of the importance to access 30 services and loyalty branding. Cluster analysis was conducted to identify customer groupings based on similarity in patterns ofadoption among consumers. Two cluster groups with different adoption pallerns emerged. Cluster 2 is comprised of a higher income group with the tendency to adopt 30 service since they have the earning capacity whereas cluster 1 is largely of middle income holders. Females represent the majority in cluster 1 whereas cluster 1 is dominated by males.
format	Article
author	Haque, A. K. M. Ahasanul Khatibi, Ali Borucki, Chet Ab. Yajid, Mohd. Shukri
author_facet	Haque, A. K. M. Ahasanul Khatibi, Ali Borucki, Chet Ab. Yajid, Mohd. Shukri
author_sort	Haque, A. K. M. Ahasanul
title	Prospects of 3G service: a study on Malaysian customer perspectives
title_short	Prospects of 3G service: a study on Malaysian customer perspectives
title_full	Prospects of 3G service: a study on Malaysian customer perspectives
title_fullStr	Prospects of 3G service: a study on Malaysian customer perspectives
title_full_unstemmed	Prospects of 3G service: a study on Malaysian customer perspectives
title_sort	prospects of 3g service: a study on malaysian customer perspectives
publisher	The Institute for the Management of Information Systems
publishDate	2009
url	http://irep.iium.edu.my/6691/ http://irep.iium.edu.my/6691/ http://irep.iium.edu.my/6691/1/Prospects_of_3G_Service_-_A_Study_on_Malaysian_Customer_Perspectives.pdf
first_indexed	2023-09-18T20:15:48Z
last_indexed	2023-09-18T20:15:48Z
_version_	1777407778437988352

Prospects of 3G service: a study on Malaysian customer perspectives

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