Prospects of 3G service: a study on Malaysian customer perspectives
This study focused on identifying factors related to the adoption or rejection of 30 service by consumers in Malaysia. The research findings indicate that age and gender influence the adoption decision. These findings prevailed when age groups view differences in terms of (1) loyalty towards the...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Institute for the Management of Information Systems
2009
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/6691/ http://irep.iium.edu.my/6691/ http://irep.iium.edu.my/6691/1/Prospects_of_3G_Service_-_A_Study_on_Malaysian_Customer_Perspectives.pdf |
| Summary: | This study focused on identifying factors related to the adoption or rejection of 30
service by consumers in Malaysia. The research findings indicate that age and gender
influence the adoption decision. These findings prevailed when age groups view
differences in terms of (1) loyalty towards the existing mobile service provider and (2)
the perceived greater convenience afthe current 2G/2.5G service. The gender perspective
also showed significant differences in terms of the importance to access 30 services and
loyalty branding. Cluster analysis was conducted to identify customer groupings based
on similarity in patterns ofadoption among consumers. Two cluster groups with different
adoption pallerns emerged. Cluster 2 is comprised of a higher income group with the
tendency to adopt 30 service since they have the earning capacity whereas cluster 1 is
largely of middle income holders. Females represent the majority in cluster 1 whereas
cluster 1 is dominated by males. |
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