Importance-performance analysis of service quality dimensions for the Bangladeshi hotel industry
In global competitive markets, hoteliers are looking to satisfy guests for repeat customers. Achieving satisfied guests is not an easy task. This study evaluates the service quality of Bangladeshi hotels using gap analysis, SERVQUAL and importance-performance analysis (IPA). The results showed that...
| Main Authors: | , |
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| Format: | Article |
| Language: | English English |
| Published: |
Inderscience Enterprises Ltd.
2018
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/66825/ http://irep.iium.edu.my/66825/ http://irep.iium.edu.my/66825/ http://irep.iium.edu.my/66825/7/66825%20Importance-performance%20analysis%20of%20service%20quality.pdf http://irep.iium.edu.my/66825/8/66825%20Importance-performance%20analysis%20of%20service%20quality%20SCOPUS.pdf |