Parody of Malaysian life: the effects of Mat Luthfi’s video blogs (V-blogs) on Malaysian youth

This study intends to understand the effect of localized parody videos on youths. By specifically focusing on how young Malaysians respond to Mat Luthfi, a famous Malaysian vlogger, the study explicates how video parodies could become a source of entertainment, information and even patriotism. The i...

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Main Authors:	Jalal Abidin, Jahira, Mohamed, Shafizan
Format:	Article
Language:	English
Published:	Vibus Innovative Publishing Solutions 2018
Subjects:	H10 Societies H61.8 Communication of information HM1176 Social influence. Social pressure HM621 Culture
Online Access:	http://irep.iium.edu.my/66514/ http://irep.iium.edu.my/66514/ http://irep.iium.edu.my/66514/ http://irep.iium.edu.my/66514/1/parody%20of%20malaysian%20life.pdf

id	iium-66514
recordtype	eprints
spelling	iium-665142018-10-11T02:37:11Z http://irep.iium.edu.my/66514/ Parody of Malaysian life: the effects of Mat Luthfi’s video blogs (V-blogs) on Malaysian youth Jalal Abidin, Jahira Mohamed, Shafizan H10 Societies H61.8 Communication of information HM1176 Social influence. Social pressure HM621 Culture This study intends to understand the effect of localized parody videos on youths. By specifically focusing on how young Malaysians respond to Mat Luthfi, a famous Malaysian vlogger, the study explicates how video parodies could become a source of entertainment, information and even patriotism. The ideas of user generated content and remix culture are referred to in order to put the youths’ viewing experience into context. Interviews were conducted with students at the International Islamic University Malaysia (IIUM), qualitative analysis was applied to make sense of the respondents experiences. In short, the study found that the youths were very much entertained by Mat Luthfi’s videos. More importantly they had positive impressions of the messages embedded in the parody videos. Among others, the respondents identified messages of racial unity, humanity and positive attitude. Vibus Innovative Publishing Solutions 2018-08 Article PeerReviewed application/pdf en http://irep.iium.edu.my/66514/1/parody%20of%20malaysian%20life.pdf Jalal Abidin, Jahira and Mohamed, Shafizan (2018) Parody of Malaysian life: the effects of Mat Luthfi’s video blogs (V-blogs) on Malaysian youth. International Journal of Current Research, 10 (8). pp. 72466-72472. ISSN 0975-833X http://www.journalcra.com/sites/default/files/31612.pdf 10.24941/ijcr.31612.08.2018
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	H10 Societies H61.8 Communication of information HM1176 Social influence. Social pressure HM621 Culture
spellingShingle	H10 Societies H61.8 Communication of information HM1176 Social influence. Social pressure HM621 Culture Jalal Abidin, Jahira Mohamed, Shafizan Parody of Malaysian life: the effects of Mat Luthfi’s video blogs (V-blogs) on Malaysian youth
description	This study intends to understand the effect of localized parody videos on youths. By specifically focusing on how young Malaysians respond to Mat Luthfi, a famous Malaysian vlogger, the study explicates how video parodies could become a source of entertainment, information and even patriotism. The ideas of user generated content and remix culture are referred to in order to put the youths’ viewing experience into context. Interviews were conducted with students at the International Islamic University Malaysia (IIUM), qualitative analysis was applied to make sense of the respondents experiences. In short, the study found that the youths were very much entertained by Mat Luthfi’s videos. More importantly they had positive impressions of the messages embedded in the parody videos. Among others, the respondents identified messages of racial unity, humanity and positive attitude.
format	Article
author	Jalal Abidin, Jahira Mohamed, Shafizan
author_facet	Jalal Abidin, Jahira Mohamed, Shafizan
author_sort	Jalal Abidin, Jahira
title	Parody of Malaysian life: the effects of Mat Luthfi’s video blogs (V-blogs) on Malaysian youth
title_short	Parody of Malaysian life: the effects of Mat Luthfi’s video blogs (V-blogs) on Malaysian youth
title_full	Parody of Malaysian life: the effects of Mat Luthfi’s video blogs (V-blogs) on Malaysian youth
title_fullStr	Parody of Malaysian life: the effects of Mat Luthfi’s video blogs (V-blogs) on Malaysian youth
title_full_unstemmed	Parody of Malaysian life: the effects of Mat Luthfi’s video blogs (V-blogs) on Malaysian youth
title_sort	parody of malaysian life: the effects of mat luthfi’s video blogs (v-blogs) on malaysian youth
publisher	Vibus Innovative Publishing Solutions
publishDate	2018
url	http://irep.iium.edu.my/66514/ http://irep.iium.edu.my/66514/ http://irep.iium.edu.my/66514/ http://irep.iium.edu.my/66514/1/parody%20of%20malaysian%20life.pdf
first_indexed	2023-09-18T21:34:26Z
last_indexed	2023-09-18T21:34:26Z
_version_	1777412726551740416

Parody of Malaysian life: the effects of Mat Luthfi’s video blogs (V-blogs) on Malaysian youth

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