Ta’awun in sustaining ethical and socially responsible managers for sustainable competitive advantage

In competitive market, having sustainable competitive advantage is necessary to remain competitive and survive. The process of creating and sustaining competitive advantage is integrative, interactive and comprehensive among stakeholders. Ta’awun or Tawhidic driven spiritual strategic cooperation fr...

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Main Author:	Mhd. Sarif, Suhaimi
Format:	Conference or Workshop Item
Language:	English English English
Published:	ZR Resources 2018
Subjects:	HF5387 Business ethics
Online Access:	http://irep.iium.edu.my/65550/ http://irep.iium.edu.my/65550/1/Kliisc7Evidences.pdf http://irep.iium.edu.my/65550/2/KLiISC7%20Proceedings_Table%20of%20Contents.pdf http://irep.iium.edu.my/65550/3/KLIisc%207_12.pdf

id	iium-65550
recordtype	eprints
spelling	iium-655502018-08-15T10:36:57Z http://irep.iium.edu.my/65550/ Ta’awun in sustaining ethical and socially responsible managers for sustainable competitive advantage Mhd. Sarif, Suhaimi HF5387 Business ethics In competitive market, having sustainable competitive advantage is necessary to remain competitive and survive. The process of creating and sustaining competitive advantage is integrative, interactive and comprehensive among stakeholders. Ta’awun or Tawhidic driven spiritual strategic cooperation from Islamic perspectives enables the process to produce ethical and socially responsible. Integration through scope of organisational operations through vertical and horizontal integration strengthens organisational strategies on sustainable manner. The integration theory allows for strategic cooperation or ta’awun to achieve sustainable competitive advantage. Based on the literature review pertaining to strategic cooperation and ta’awun, there are some effects ta’awun in making managers to be ethical and responsible. Thus, this study aimed to explore the effects of ta’awun in sustaining ethical and socially responsible managers. Since this study is exploratory into the reality of managers, the study used qualitative method through personal interview with marketing and sales managers in Malaysia to solicit their views on the effects of being mutual co--operative or ta’awun with stakeholders in sustaining performance and competitive advantage. Validity, reliability and credibility of the study and the results have been conducted within qualitative research methodology. The results of the study showed that the effects of ta’awun are in a few factors, namely social integration with social contract, norms and belief; organisational structure and process; management policies, systems and resources; and continuous (fastaqim) training for ethical (tarbiyyah khuluq) and socially responsible practices (khuluq bil‘amal ijtima’ie). The implications for practice are to institutionalise standard operating procedure (SOP), code of conduct, and regular education for managerial ethics. The results of the study is not to generalise or confirming of any theory, but to understand the situation of the event from the real context of the situation. The implications of practice and policy of organisations are in the code of conduct and training programmes to include continuous education and job training. As for theory, this study contributed to the contemporary theory of normative ethics from Islamic perspective of ta’awun, spiritual or soul-based strategic cooperation and alliances. Future studies should use mixed methods or case study method to include more views and insights from many stakeholders. ZR Resources 2018-07-21 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/65550/1/Kliisc7Evidences.pdf application/pdf en http://irep.iium.edu.my/65550/2/KLiISC7%20Proceedings_Table%20of%20Contents.pdf application/pdf en http://irep.iium.edu.my/65550/3/KLIisc%207_12.pdf Mhd. Sarif, Suhaimi (2018) Ta’awun in sustaining ethical and socially responsible managers for sustainable competitive advantage. In: 10th Kuala Lumpur International Communication, Education, Language & Social Science Conference (KLiCELS 2017) & 7th Kuala Lumpur International Islamic Studies and Civilisations Conference (KLiiSC 2018), 21-22 July 2018, Putrajaya, Selangor.
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English English
topic	HF5387 Business ethics
spellingShingle	HF5387 Business ethics Mhd. Sarif, Suhaimi Ta’awun in sustaining ethical and socially responsible managers for sustainable competitive advantage
description	In competitive market, having sustainable competitive advantage is necessary to remain competitive and survive. The process of creating and sustaining competitive advantage is integrative, interactive and comprehensive among stakeholders. Ta’awun or Tawhidic driven spiritual strategic cooperation from Islamic perspectives enables the process to produce ethical and socially responsible. Integration through scope of organisational operations through vertical and horizontal integration strengthens organisational strategies on sustainable manner. The integration theory allows for strategic cooperation or ta’awun to achieve sustainable competitive advantage. Based on the literature review pertaining to strategic cooperation and ta’awun, there are some effects ta’awun in making managers to be ethical and responsible. Thus, this study aimed to explore the effects of ta’awun in sustaining ethical and socially responsible managers. Since this study is exploratory into the reality of managers, the study used qualitative method through personal interview with marketing and sales managers in Malaysia to solicit their views on the effects of being mutual co--operative or ta’awun with stakeholders in sustaining performance and competitive advantage. Validity, reliability and credibility of the study and the results have been conducted within qualitative research methodology. The results of the study showed that the effects of ta’awun are in a few factors, namely social integration with social contract, norms and belief; organisational structure and process; management policies, systems and resources; and continuous (fastaqim) training for ethical (tarbiyyah khuluq) and socially responsible practices (khuluq bil‘amal ijtima’ie). The implications for practice are to institutionalise standard operating procedure (SOP), code of conduct, and regular education for managerial ethics. The results of the study is not to generalise or confirming of any theory, but to understand the situation of the event from the real context of the situation. The implications of practice and policy of organisations are in the code of conduct and training programmes to include continuous education and job training. As for theory, this study contributed to the contemporary theory of normative ethics from Islamic perspective of ta’awun, spiritual or soul-based strategic cooperation and alliances. Future studies should use mixed methods or case study method to include more views and insights from many stakeholders.
format	Conference or Workshop Item
author	Mhd. Sarif, Suhaimi
author_facet	Mhd. Sarif, Suhaimi
author_sort	Mhd. Sarif, Suhaimi
title	Ta’awun in sustaining ethical and socially responsible managers for sustainable competitive advantage
title_short	Ta’awun in sustaining ethical and socially responsible managers for sustainable competitive advantage
title_full	Ta’awun in sustaining ethical and socially responsible managers for sustainable competitive advantage
title_fullStr	Ta’awun in sustaining ethical and socially responsible managers for sustainable competitive advantage
title_full_unstemmed	Ta’awun in sustaining ethical and socially responsible managers for sustainable competitive advantage
title_sort	ta’awun in sustaining ethical and socially responsible managers for sustainable competitive advantage
publisher	ZR Resources
publishDate	2018
url	http://irep.iium.edu.my/65550/ http://irep.iium.edu.my/65550/1/Kliisc7Evidences.pdf http://irep.iium.edu.my/65550/2/KLiISC7%20Proceedings_Table%20of%20Contents.pdf http://irep.iium.edu.my/65550/3/KLIisc%207_12.pdf
first_indexed	2023-09-18T21:33:01Z
last_indexed	2023-09-18T21:33:01Z
_version_	1777412636916318208

Ta’awun in sustaining ethical and socially responsible managers for sustainable competitive advantage

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