The usage of OBike among students

The emergence of communication technology with the combination of contemporary public transportation creates OBike, a new generation of public bicycle where users can move faster and cheaper while contributing towards a greener environment. They can ride, park and pay anytime at any place by using t...

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Main Authors:	Abdul Kadir, Hasnah, Wan Ahmad, Wan Khairi, Noorfuad, Noorhannah, Nazari, Nur Syahirah, Wok, Saodah
Format:	Conference or Workshop Item
Language:	English English
Published:	2018
Subjects:	H61.8 Communication of information
Online Access:	http://irep.iium.edu.my/65256/ http://irep.iium.edu.my/65256/13/65256%20abstract.pdf http://irep.iium.edu.my/65256/1/Hasnah%20paca%20%20-%20Obike.pdf

id	iium-65256
recordtype	eprints
spelling	iium-652562018-08-16T06:43:41Z http://irep.iium.edu.my/65256/ The usage of OBike among students Abdul Kadir, Hasnah Wan Ahmad, Wan Khairi Noorfuad, Noorhannah Nazari, Nur Syahirah Wok, Saodah H61.8 Communication of information The emergence of communication technology with the combination of contemporary public transportation creates OBike, a new generation of public bicycle where users can move faster and cheaper while contributing towards a greener environment. They can ride, park and pay anytime at any place by using their smartphone application. This study aims to gauge the usage of OBike among students at the International Islamic University Malaysia (IIUM), Gombak campus. In using the innovation attributes (relative advantage, simplicity, compatibility, trialability, and observability) of the Diffusion of Innovation Theory, this study measures the adoption level of users of the new technology - OBike. Thus, the objectives of this study are to analyse the relationship between the usage of OBike and the innovation attributes, besides to test the best predictor of using the OBike. A quantitative research design using the survey method with a self-administered questionnaire is used as a tool for data collection. A total of 230 students responded to this survey. The results show that all innovation attributes have a positive relationship with the usage of OBike. The relative advantage of the innovation attributes is the best predictor. Hence, this study concludes that students believe that there are many advantages in using the OBike. However, it is not easy for them to use it as there is a negative relationship between simplicity and usage. 2018 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/65256/13/65256%20abstract.pdf application/pdf en http://irep.iium.edu.my/65256/1/Hasnah%20paca%20%20-%20Obike.pdf Abdul Kadir, Hasnah and Wan Ahmad, Wan Khairi and Noorfuad, Noorhannah and Nazari, Nur Syahirah and Wok, Saodah (2018) The usage of OBike among students. In: 12th Biennial Convention of the Pacific and Asian Communication (PACA): Communication and Industrial Revolution 4.0, 4th-6th July 2018, Kota Kinabalu, Sabah. (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	H61.8 Communication of information
spellingShingle	H61.8 Communication of information Abdul Kadir, Hasnah Wan Ahmad, Wan Khairi Noorfuad, Noorhannah Nazari, Nur Syahirah Wok, Saodah The usage of OBike among students
description	The emergence of communication technology with the combination of contemporary public transportation creates OBike, a new generation of public bicycle where users can move faster and cheaper while contributing towards a greener environment. They can ride, park and pay anytime at any place by using their smartphone application. This study aims to gauge the usage of OBike among students at the International Islamic University Malaysia (IIUM), Gombak campus. In using the innovation attributes (relative advantage, simplicity, compatibility, trialability, and observability) of the Diffusion of Innovation Theory, this study measures the adoption level of users of the new technology - OBike. Thus, the objectives of this study are to analyse the relationship between the usage of OBike and the innovation attributes, besides to test the best predictor of using the OBike. A quantitative research design using the survey method with a self-administered questionnaire is used as a tool for data collection. A total of 230 students responded to this survey. The results show that all innovation attributes have a positive relationship with the usage of OBike. The relative advantage of the innovation attributes is the best predictor. Hence, this study concludes that students believe that there are many advantages in using the OBike. However, it is not easy for them to use it as there is a negative relationship between simplicity and usage.
format	Conference or Workshop Item
author	Abdul Kadir, Hasnah Wan Ahmad, Wan Khairi Noorfuad, Noorhannah Nazari, Nur Syahirah Wok, Saodah
author_facet	Abdul Kadir, Hasnah Wan Ahmad, Wan Khairi Noorfuad, Noorhannah Nazari, Nur Syahirah Wok, Saodah
author_sort	Abdul Kadir, Hasnah
title	The usage of OBike among students
title_short	The usage of OBike among students
title_full	The usage of OBike among students
title_fullStr	The usage of OBike among students
title_full_unstemmed	The usage of OBike among students
title_sort	usage of obike among students
publishDate	2018
url	http://irep.iium.edu.my/65256/ http://irep.iium.edu.my/65256/13/65256%20abstract.pdf http://irep.iium.edu.my/65256/1/Hasnah%20paca%20%20-%20Obike.pdf
first_indexed	2023-09-18T21:32:36Z
last_indexed	2023-09-18T21:32:36Z
_version_	1777412610340159488

The usage of OBike among students

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