Exploring Halal food preferences across age and gender

It is imperative, based on the religious restriction that Muslims should practically choose halal food as the only dietary lifestyle. This paper aims to investigate the gender and age differences in halal food consumption. Employing a quantitative research design, a total of 730 survey questionnaire...

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Main Authors:	Md Sawari, Siti Salwa, Abd Rahman, Nur Hidayah, Paramboor, Jaafar, Ghazali, Mohd Al'Ikhsan
Format:	Conference or Workshop Item
Language:	English
Published:	EDUSAGE Network 2018
Subjects:	H Social Sciences (General) HB Economic Theory HB801 Consumption. Demand TP368 Food processing and manufacture
Online Access:	http://irep.iium.edu.my/65182/ http://irep.iium.edu.my/65182/ http://irep.iium.edu.my/65182/1/65182_Exploring%20Halal%20Food.pdf

id	iium-65182
recordtype	eprints
spelling	iium-651822018-10-04T01:22:44Z http://irep.iium.edu.my/65182/ Exploring Halal food preferences across age and gender Md Sawari, Siti Salwa Abd Rahman, Nur Hidayah Paramboor, Jaafar Ghazali, Mohd Al'Ikhsan H Social Sciences (General) HB Economic Theory HB801 Consumption. Demand TP368 Food processing and manufacture It is imperative, based on the religious restriction that Muslims should practically choose halal food as the only dietary lifestyle. This paper aims to investigate the gender and age differences in halal food consumption. Employing a quantitative research design, a total of 730 survey questionnaires was administered to sample population in Peninsular Malaysia. The samples were selected using stratified random sample technique. All participants were required to answer survey questionnaires related to their profile and attitude towards halal food. The result of this study shows that the majority of Muslims in Malaysia have high-level awareness in consuming halal food. For demographic characteristics focusing on the gender, a significant difference was found (p < 0.05). This research also identified that there was no significant difference in respondents’ attitude towards halal food consumption based on age (p > 0.05). The practical implication is specifically for the halal food industry as they would be able to promote the halal culture referring to the findings of this particular study. EDUSAGE Network 2018-07-21 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/65182/1/65182_Exploring%20Halal%20Food.pdf Md Sawari, Siti Salwa and Abd Rahman, Nur Hidayah and Paramboor, Jaafar and Ghazali, Mohd Al'Ikhsan (2018) Exploring Halal food preferences across age and gender. In: 1st International Conference on Humanities, Entrepreneurship and Society (ICHES 2018), 21st-22nd July 2018, DoubleTree by Hilton, Johor, Malaysia. http://iches2018.egax.org/?option=
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	H Social Sciences (General) HB Economic Theory HB801 Consumption. Demand TP368 Food processing and manufacture
spellingShingle	H Social Sciences (General) HB Economic Theory HB801 Consumption. Demand TP368 Food processing and manufacture Md Sawari, Siti Salwa Abd Rahman, Nur Hidayah Paramboor, Jaafar Ghazali, Mohd Al'Ikhsan Exploring Halal food preferences across age and gender
description	It is imperative, based on the religious restriction that Muslims should practically choose halal food as the only dietary lifestyle. This paper aims to investigate the gender and age differences in halal food consumption. Employing a quantitative research design, a total of 730 survey questionnaires was administered to sample population in Peninsular Malaysia. The samples were selected using stratified random sample technique. All participants were required to answer survey questionnaires related to their profile and attitude towards halal food. The result of this study shows that the majority of Muslims in Malaysia have high-level awareness in consuming halal food. For demographic characteristics focusing on the gender, a significant difference was found (p < 0.05). This research also identified that there was no significant difference in respondents’ attitude towards halal food consumption based on age (p > 0.05). The practical implication is specifically for the halal food industry as they would be able to promote the halal culture referring to the findings of this particular study.
format	Conference or Workshop Item
author	Md Sawari, Siti Salwa Abd Rahman, Nur Hidayah Paramboor, Jaafar Ghazali, Mohd Al'Ikhsan
author_facet	Md Sawari, Siti Salwa Abd Rahman, Nur Hidayah Paramboor, Jaafar Ghazali, Mohd Al'Ikhsan
author_sort	Md Sawari, Siti Salwa
title	Exploring Halal food preferences across age and gender
title_short	Exploring Halal food preferences across age and gender
title_full	Exploring Halal food preferences across age and gender
title_fullStr	Exploring Halal food preferences across age and gender
title_full_unstemmed	Exploring Halal food preferences across age and gender
title_sort	exploring halal food preferences across age and gender
publisher	EDUSAGE Network
publishDate	2018
url	http://irep.iium.edu.my/65182/ http://irep.iium.edu.my/65182/ http://irep.iium.edu.my/65182/1/65182_Exploring%20Halal%20Food.pdf
first_indexed	2023-09-18T21:32:29Z
last_indexed	2023-09-18T21:32:29Z
_version_	1777412602895269888

Exploring Halal food preferences across age and gender

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