The mediating effect of attitude on factors affecting the recycling behavior of Malaysian youth

The reception to youths to the Malaysian government recycling programs is poor; what more, their participation. As such, this study tries to investigate the mediating effect of attitude towards recycling behavior among youths. The objectives of the study are (1) to determine the level of awareness,...

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Main Authors:	Wok, Saodah, Ithnin, Norjasmin
Format:	Article
Language:	English
Published:	Communication Department, Faculty of Modern Languages, Universiti Putra Malaysia 2018
Subjects:	H61.8 Communication of information
Online Access:	http://irep.iium.edu.my/64722/ http://irep.iium.edu.my/64722/1/HUMAN%20COMMUNICATION_Recycle.pdf

id	iium-64722
recordtype	eprints
spelling	iium-647222018-07-25T02:00:22Z http://irep.iium.edu.my/64722/ The mediating effect of attitude on factors affecting the recycling behavior of Malaysian youth Wok, Saodah Ithnin, Norjasmin H61.8 Communication of information The reception to youths to the Malaysian government recycling programs is poor; what more, their participation. As such, this study tries to investigate the mediating effect of attitude towards recycling behavior among youths. The objectives of the study are (1) to determine the level of awareness, perception, perceived cleanliness-related issues, attitude and behavior on recycling, (2) to analyze the relationships between awareness, perception, perceived cleanliness-related issues and attitude with recycling behavior, and (3) to test the mediating effect of attitude on awareness, perception and perceived cleanliness-related issues on recycling behavior. The study uses the quantitative research design and employs the survey method for data collection. Questionnaires are distributed to Malaysian youths in Kuala Lumpur. Results show that youths have a positive awareness, perception, perceived cleanliness-related issues, attitude and behavior on recycling. The relationships between behavior with awareness, perception, perceived cleanliness-related issues, and attitude are positive and significant. However, attitude is only able to mediate the relationship between perception and behavior on recycling. To a certain extent, the social learning theory holds true for the study. It is suggested that the government should promote the recycling campaign through television, newspaper and the Internet. Communication Department, Faculty of Modern Languages, Universiti Putra Malaysia 2018 Article PeerReviewed application/pdf en http://irep.iium.edu.my/64722/1/HUMAN%20COMMUNICATION_Recycle.pdf Wok, Saodah and Ithnin, Norjasmin (2018) The mediating effect of attitude on factors affecting the recycling behavior of Malaysian youth. Human Communication : A Journal of the Pacific and Asian Communication Association, 1 (1). pp. 16-33. E-ISSN 2636-9206
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	H61.8 Communication of information
spellingShingle	H61.8 Communication of information Wok, Saodah Ithnin, Norjasmin The mediating effect of attitude on factors affecting the recycling behavior of Malaysian youth
description	The reception to youths to the Malaysian government recycling programs is poor; what more, their participation. As such, this study tries to investigate the mediating effect of attitude towards recycling behavior among youths. The objectives of the study are (1) to determine the level of awareness, perception, perceived cleanliness-related issues, attitude and behavior on recycling, (2) to analyze the relationships between awareness, perception, perceived cleanliness-related issues and attitude with recycling behavior, and (3) to test the mediating effect of attitude on awareness, perception and perceived cleanliness-related issues on recycling behavior. The study uses the quantitative research design and employs the survey method for data collection. Questionnaires are distributed to Malaysian youths in Kuala Lumpur. Results show that youths have a positive awareness, perception, perceived cleanliness-related issues, attitude and behavior on recycling. The relationships between behavior with awareness, perception, perceived cleanliness-related issues, and attitude are positive and significant. However, attitude is only able to mediate the relationship between perception and behavior on recycling. To a certain extent, the social learning theory holds true for the study. It is suggested that the government should promote the recycling campaign through television, newspaper and the Internet.
format	Article
author	Wok, Saodah Ithnin, Norjasmin
author_facet	Wok, Saodah Ithnin, Norjasmin
author_sort	Wok, Saodah
title	The mediating effect of attitude on factors affecting the recycling behavior of Malaysian youth
title_short	The mediating effect of attitude on factors affecting the recycling behavior of Malaysian youth
title_full	The mediating effect of attitude on factors affecting the recycling behavior of Malaysian youth
title_fullStr	The mediating effect of attitude on factors affecting the recycling behavior of Malaysian youth
title_full_unstemmed	The mediating effect of attitude on factors affecting the recycling behavior of Malaysian youth
title_sort	mediating effect of attitude on factors affecting the recycling behavior of malaysian youth
publisher	Communication Department, Faculty of Modern Languages, Universiti Putra Malaysia
publishDate	2018
url	http://irep.iium.edu.my/64722/ http://irep.iium.edu.my/64722/1/HUMAN%20COMMUNICATION_Recycle.pdf
first_indexed	2023-09-18T21:31:50Z
last_indexed	2023-09-18T21:31:50Z
_version_	1777412562999050240

The mediating effect of attitude on factors affecting the recycling behavior of Malaysian youth

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