The influence of internet and social media on purchasing decisions in Kuwait

This research aims to measure the role of social networks in influencing purchasing decisions among consumers in Kuwait; the research used the quantitative methods, and analytical the technique to get the results, and the research developed a measure to study the relationsh...

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Main Authors:	Abdulkareem Al-Enezi, Khalid, Taha Alshaikhli, Imad Fakhri, AlDabbagh, SufyaSalim Mahmood
Format:	Article
Language:	English English
Published:	Indonesian Journal of Electrical Engineering and Computer Science 2018
Subjects:	QA75 Electronic computers. Computer science
Online Access:	http://irep.iium.edu.my/63929/ http://irep.iium.edu.my/63929/ http://irep.iium.edu.my/63929/ http://irep.iium.edu.my/63929/1/11890-16534-2-PB_2.pdf http://irep.iium.edu.my/63929/13/63929%20The%20influence%20of%20internet%20and%20social%20media%20on%20purchasing%20decisions%20in%20Kuwait%20SCOPUS.pdf

id	iium-63929
recordtype	eprints
spelling	iium-639292018-05-31T02:54:17Z http://irep.iium.edu.my/63929/ The influence of internet and social media on purchasing decisions in Kuwait Abdulkareem Al-Enezi, Khalid Taha Alshaikhli, Imad Fakhri AlDabbagh, SufyaSalim Mahmood QA75 Electronic computers. Computer science This research aims to measure the role of social networks in influencing purchasing decisions among consumers in Kuwait; the research used the quantitative methods, and analytical the technique to get the results, and the research developed a measure to study the relationship between the variables to the study and selection of a sample of consumers of (100). The results indicated that the social networking variables (exchange of information, evaluation of product) possess influence on purchasing decisions. Furthermore, the results indicate that majority of respondents do their digital scanning more often before intend to go to the store. The unexpected results came from the question “traditional advertising (TV, Newspaper, Magazine, Billboards) are more effective than the social networking; 23% agreed, 36% said no, and 41% said sometimes. In light of these findings, the study made a series of recommendations; the most important are; The executives and sales representatives need to understand the benefits offered by social networks, and understand the advantages and functions and tools of social communication, and knowing how to apply them effectively and efficiently, and then use the appropriate social networking tool. Indonesian Journal of Electrical Engineering and Computer Science 2018-05 Article PeerReviewed application/pdf en http://irep.iium.edu.my/63929/1/11890-16534-2-PB_2.pdf application/pdf en http://irep.iium.edu.my/63929/13/63929%20The%20influence%20of%20internet%20and%20social%20media%20on%20purchasing%20decisions%20in%20Kuwait%20SCOPUS.pdf Abdulkareem Al-Enezi, Khalid and Taha Alshaikhli, Imad Fakhri and AlDabbagh, SufyaSalim Mahmood (2018) The influence of internet and social media on purchasing decisions in Kuwait. Indonesian Journal of Electrical Engineering and Computer Science, 10 (2). pp. 792-797. ISSN 2502-4752 http://www.iaescore.com/journals/index.php/IJEECS/article/view/11890/840 10.11591/ijeecs.v10.i2.pp792-797
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	QA75 Electronic computers. Computer science
spellingShingle	QA75 Electronic computers. Computer science Abdulkareem Al-Enezi, Khalid Taha Alshaikhli, Imad Fakhri AlDabbagh, SufyaSalim Mahmood The influence of internet and social media on purchasing decisions in Kuwait
description	This research aims to measure the role of social networks in influencing purchasing decisions among consumers in Kuwait; the research used the quantitative methods, and analytical the technique to get the results, and the research developed a measure to study the relationship between the variables to the study and selection of a sample of consumers of (100). The results indicated that the social networking variables (exchange of information, evaluation of product) possess influence on purchasing decisions. Furthermore, the results indicate that majority of respondents do their digital scanning more often before intend to go to the store. The unexpected results came from the question “traditional advertising (TV, Newspaper, Magazine, Billboards) are more effective than the social networking; 23% agreed, 36% said no, and 41% said sometimes. In light of these findings, the study made a series of recommendations; the most important are; The executives and sales representatives need to understand the benefits offered by social networks, and understand the advantages and functions and tools of social communication, and knowing how to apply them effectively and efficiently, and then use the appropriate social networking tool.
format	Article
author	Abdulkareem Al-Enezi, Khalid Taha Alshaikhli, Imad Fakhri AlDabbagh, SufyaSalim Mahmood
author_facet	Abdulkareem Al-Enezi, Khalid Taha Alshaikhli, Imad Fakhri AlDabbagh, SufyaSalim Mahmood
author_sort	Abdulkareem Al-Enezi, Khalid
title	The influence of internet and social media on purchasing decisions in Kuwait
title_short	The influence of internet and social media on purchasing decisions in Kuwait
title_full	The influence of internet and social media on purchasing decisions in Kuwait
title_fullStr	The influence of internet and social media on purchasing decisions in Kuwait
title_full_unstemmed	The influence of internet and social media on purchasing decisions in Kuwait
title_sort	influence of internet and social media on purchasing decisions in kuwait
publisher	Indonesian Journal of Electrical Engineering and Computer Science
publishDate	2018
url	http://irep.iium.edu.my/63929/ http://irep.iium.edu.my/63929/ http://irep.iium.edu.my/63929/ http://irep.iium.edu.my/63929/1/11890-16534-2-PB_2.pdf http://irep.iium.edu.my/63929/13/63929%20The%20influence%20of%20internet%20and%20social%20media%20on%20purchasing%20decisions%20in%20Kuwait%20SCOPUS.pdf
first_indexed	2023-09-18T21:30:40Z
last_indexed	2023-09-18T21:30:40Z
_version_	1777412489509601280

The influence of internet and social media on purchasing decisions in Kuwait

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