Muslim consumers’ online purchase intention towards Islamic fashion products: A clothing market case

Muslim consumers’ online purchase intention towards Islamic fashion products: A clothing market case

Online shopping has grown exponentially due to the technological growth. This development can be seen in all the developed and developing economies irrespective of the demographic features. This paper seeks to explore the influencing factors of Muslim consumers’ online purchase intention towards I...

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Bibliographic Details
Main Authors: Win, Hla Theingi, Jan, Muhammad Tahir
Format: Article
Language:English
Published: Amity Directorate of Management and Allied Areas (ADMAA) 2016
Subjects:
HF5001 Business. Business Administration
Online Access:http://irep.iium.edu.my/63589/
http://irep.iium.edu.my/63589/
http://irep.iium.edu.my/63589/1/Muslim%20Consumers%E2%80%99%20Online%20Purchase%20Intention%20Towards%20Islamic%20Fashion%20Products.pdf
id iium-63589
recordtype eprints
spelling iium-635892018-07-10T18:16:30Z http://irep.iium.edu.my/63589/ Muslim consumers’ online purchase intention towards Islamic fashion products: A clothing market case Win, Hla Theingi Jan, Muhammad Tahir HF5001 Business. Business Administration Online shopping has grown exponentially due to the technological growth. This development can be seen in all the developed and developing economies irrespective of the demographic features. This paper seeks to explore the influencing factors of Muslim consumers’ online purchase intention towards Islamic fashion products such as apparel, accssories and hijabs. The study highlights on the better understanding of Muslim consumers’ online shopping intention by focusing on the trend of Islamic fashion products. It also presents the conceptual study of Muslim consumers’ online purchase intention as the main construct based on the past studies and literature findings. Islamic fashion products’ market has a significant growth with its high demand by Muslim consumers from different parts of the world, and thus, fashion designers, manufacturers, retailers and fashion online stores preferably have more opportunities in the emerging fashion market. A conceptual model is proposed to explain online purchase intention and thus, it assists in the understanding of the underlying concept of online shopping and purchase intention. Recommendations and suggestions for further research are also provided to embark on empirical investigation of the present conceptual model. Amity Directorate of Management and Allied Areas (ADMAA) 2016 Article PeerReviewed application/pdf en http://irep.iium.edu.my/63589/1/Muslim%20Consumers%E2%80%99%20Online%20Purchase%20Intention%20Towards%20Islamic%20Fashion%20Products.pdf Win, Hla Theingi and Jan, Muhammad Tahir (2016) Muslim consumers’ online purchase intention towards Islamic fashion products: A clothing market case. Amity Journal of Marketing, 1 (2). pp. 72-81. ISSN 2455-975X E-ISSN 2456-1703 http://amity.edu/UserFiles/admaa/3246aPaper%206.pdf
repository_type Digital Repository
institution_category Local University
institution International Islamic University Malaysia
building IIUM Repository
collection Online Access
language English
topic HF5001 Business. Business Administration
spellingShingle HF5001 Business. Business Administration
Win, Hla Theingi
Jan, Muhammad Tahir
Muslim consumers’ online purchase intention towards Islamic fashion products: A clothing market case
description Online shopping has grown exponentially due to the technological growth. This development can be seen in all the developed and developing economies irrespective of the demographic features. This paper seeks to explore the influencing factors of Muslim consumers’ online purchase intention towards Islamic fashion products such as apparel, accssories and hijabs. The study highlights on the better understanding of Muslim consumers’ online shopping intention by focusing on the trend of Islamic fashion products. It also presents the conceptual study of Muslim consumers’ online purchase intention as the main construct based on the past studies and literature findings. Islamic fashion products’ market has a significant growth with its high demand by Muslim consumers from different parts of the world, and thus, fashion designers, manufacturers, retailers and fashion online stores preferably have more opportunities in the emerging fashion market. A conceptual model is proposed to explain online purchase intention and thus, it assists in the understanding of the underlying concept of online shopping and purchase intention. Recommendations and suggestions for further research are also provided to embark on empirical investigation of the present conceptual model.
format Article
author Win, Hla Theingi
Jan, Muhammad Tahir
author_facet Win, Hla Theingi
Jan, Muhammad Tahir
author_sort Win, Hla Theingi
title Muslim consumers’ online purchase intention towards Islamic fashion products: A clothing market case
title_short Muslim consumers’ online purchase intention towards Islamic fashion products: A clothing market case
title_full Muslim consumers’ online purchase intention towards Islamic fashion products: A clothing market case
title_fullStr Muslim consumers’ online purchase intention towards Islamic fashion products: A clothing market case
title_full_unstemmed Muslim consumers’ online purchase intention towards Islamic fashion products: A clothing market case
title_sort muslim consumers’ online purchase intention towards islamic fashion products: a clothing market case
publisher Amity Directorate of Management and Allied Areas (ADMAA)
publishDate 2016
url http://irep.iium.edu.my/63589/
http://irep.iium.edu.my/63589/
http://irep.iium.edu.my/63589/1/Muslim%20Consumers%E2%80%99%20Online%20Purchase%20Intention%20Towards%20Islamic%20Fashion%20Products.pdf
first_indexed 2023-09-18T21:30:11Z
last_indexed 2023-09-18T21:30:11Z
_version_ 1777412458760110080

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