Rhetoric as a form of persuasion in disclosing poverty-related CSR activities in corporate disclosures: the case of Bangladesh

Research aim: This study aims to identify the persuasive strategies applied by Bangladeshi companies in disclosing poverty related corporate social responsibility (CSR) activities in their annual reports. Design/ Methodology/ Approach: This study applies the discourse analysis as an approach in...

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Main Authors: Hossain, Dewan Mahboob, Nik Ahmad, Nik Nazli, Siraj, Siti Alawiah
Format: Article
Language:English
English
English
Published: University of Malaya 2017
Subjects:
Online Access:http://irep.iium.edu.my/63053/
http://irep.iium.edu.my/63053/
http://irep.iium.edu.my/63053/1/63053_Rhetoric%20as%20a%20form%20of%20persuasion%20in%20disclosing_article.pdf
http://irep.iium.edu.my/63053/2/63053_Rhetoric%20as%20a%20form%20of%20persuasion%20in%20disclosing_scopus.pdf
http://irep.iium.edu.my/63053/13/63053_Rhetoric%20as%20a%20form%20of%20persuasion%20in%20disclosing.pdf
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spelling iium-630532018-04-18T01:54:24Z http://irep.iium.edu.my/63053/ Rhetoric as a form of persuasion in disclosing poverty-related CSR activities in corporate disclosures: the case of Bangladesh Hossain, Dewan Mahboob Nik Ahmad, Nik Nazli Siraj, Siti Alawiah HC92 Economic geography of the oceans (General) HC94 By region or country Research aim: This study aims to identify the persuasive strategies applied by Bangladeshi companies in disclosing poverty related corporate social responsibility (CSR) activities in their annual reports. Design/ Methodology/ Approach: This study applies the discourse analysis as an approach in exploring the narratives of Bangladeshi companies’ annual reports. It specifically focuses on the three classifications of Aristotle’s rhetoric while explanations are also drawn from the impression management theory. Research findings: This study concludes that the disclosures of the Bangladeshi companies’ CSR activities are rhetorical in nature. The analysis suggests that these companies try to portray themselves as pro-social and helpful towards the poor. Theoretical contribution/ Originality: Rather than focusing on ‘what’ was disclosed (which is the objective of most prior studies on CSR reporting in Bangladesh), this study highlights ‘how’ the disclosure was done. This study also focuses on a particular aspect which is poverty related and a linguistic analysis is used to perform the analysis which is unlike previous studies. Practitioner/ Policy implication: This study calls for the participation of regulators and stakeholders in introducing appropriate regulations that can ensure a ‘balanced’ disclosure of the companies’ CSR activities so that stakeholders are not misled. Research limitation: The main limitation of this research is that it focuses on only one kind of impression management strategies, namely rhetorical appeals. University of Malaya 2017-12 Article PeerReviewed application/pdf en http://irep.iium.edu.my/63053/1/63053_Rhetoric%20as%20a%20form%20of%20persuasion%20in%20disclosing_article.pdf application/pdf en http://irep.iium.edu.my/63053/2/63053_Rhetoric%20as%20a%20form%20of%20persuasion%20in%20disclosing_scopus.pdf application/pdf en http://irep.iium.edu.my/63053/13/63053_Rhetoric%20as%20a%20form%20of%20persuasion%20in%20disclosing.pdf Hossain, Dewan Mahboob and Nik Ahmad, Nik Nazli and Siraj, Siti Alawiah (2017) Rhetoric as a form of persuasion in disclosing poverty-related CSR activities in corporate disclosures: the case of Bangladesh. Asian Journal of Business and Accounting, 10 (2). pp. 105-135. ISSN 2180-3137 E-ISSN 1985-4064 https://ajba.um.edu.my/index.php/AJBA/article/view/9768/6899
repository_type Digital Repository
institution_category Local University
institution International Islamic University Malaysia
building IIUM Repository
collection Online Access
language English
English
English
topic HC92 Economic geography of the oceans (General)
HC94 By region or country
spellingShingle HC92 Economic geography of the oceans (General)
HC94 By region or country
Hossain, Dewan Mahboob
Nik Ahmad, Nik Nazli
Siraj, Siti Alawiah
Rhetoric as a form of persuasion in disclosing poverty-related CSR activities in corporate disclosures: the case of Bangladesh
description Research aim: This study aims to identify the persuasive strategies applied by Bangladeshi companies in disclosing poverty related corporate social responsibility (CSR) activities in their annual reports. Design/ Methodology/ Approach: This study applies the discourse analysis as an approach in exploring the narratives of Bangladeshi companies’ annual reports. It specifically focuses on the three classifications of Aristotle’s rhetoric while explanations are also drawn from the impression management theory. Research findings: This study concludes that the disclosures of the Bangladeshi companies’ CSR activities are rhetorical in nature. The analysis suggests that these companies try to portray themselves as pro-social and helpful towards the poor. Theoretical contribution/ Originality: Rather than focusing on ‘what’ was disclosed (which is the objective of most prior studies on CSR reporting in Bangladesh), this study highlights ‘how’ the disclosure was done. This study also focuses on a particular aspect which is poverty related and a linguistic analysis is used to perform the analysis which is unlike previous studies. Practitioner/ Policy implication: This study calls for the participation of regulators and stakeholders in introducing appropriate regulations that can ensure a ‘balanced’ disclosure of the companies’ CSR activities so that stakeholders are not misled. Research limitation: The main limitation of this research is that it focuses on only one kind of impression management strategies, namely rhetorical appeals.
format Article
author Hossain, Dewan Mahboob
Nik Ahmad, Nik Nazli
Siraj, Siti Alawiah
author_facet Hossain, Dewan Mahboob
Nik Ahmad, Nik Nazli
Siraj, Siti Alawiah
author_sort Hossain, Dewan Mahboob
title Rhetoric as a form of persuasion in disclosing poverty-related CSR activities in corporate disclosures: the case of Bangladesh
title_short Rhetoric as a form of persuasion in disclosing poverty-related CSR activities in corporate disclosures: the case of Bangladesh
title_full Rhetoric as a form of persuasion in disclosing poverty-related CSR activities in corporate disclosures: the case of Bangladesh
title_fullStr Rhetoric as a form of persuasion in disclosing poverty-related CSR activities in corporate disclosures: the case of Bangladesh
title_full_unstemmed Rhetoric as a form of persuasion in disclosing poverty-related CSR activities in corporate disclosures: the case of Bangladesh
title_sort rhetoric as a form of persuasion in disclosing poverty-related csr activities in corporate disclosures: the case of bangladesh
publisher University of Malaya
publishDate 2017
url http://irep.iium.edu.my/63053/
http://irep.iium.edu.my/63053/
http://irep.iium.edu.my/63053/1/63053_Rhetoric%20as%20a%20form%20of%20persuasion%20in%20disclosing_article.pdf
http://irep.iium.edu.my/63053/2/63053_Rhetoric%20as%20a%20form%20of%20persuasion%20in%20disclosing_scopus.pdf
http://irep.iium.edu.my/63053/13/63053_Rhetoric%20as%20a%20form%20of%20persuasion%20in%20disclosing.pdf
first_indexed 2023-09-18T21:29:24Z
last_indexed 2023-09-18T21:29:24Z
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