Computational visualization of customer mood using affective space model approach
Customers' mood information is acquired to facilitate marketers' understanding in order to tailor the marketing strategies for positive outcomes optimization. Mood can be reasonably hypothesized as one of the factor that influences customers' decision in buying the products or servi...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
IOS Press
2017
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/63005/ http://irep.iium.edu.my/63005/ http://irep.iium.edu.my/63005/ http://irep.iium.edu.my/63005/13/63005-Computational%20visualization%20of%20customer%20mood%20using%20afective%20space%20model%20approach.pdf http://irep.iium.edu.my/63005/2/63005%20Computational%20Visualization%20of%20Customer%20Mood%20Using%20Affective%20%20SCOPUS.pdf |