News consumption through SNS platforms:Extended motivational model

The emergence of new media technologies has redefined how people, particularly the youth, are exposed to the news. Social networking sites (SNS), in particular, have widely changed the manner in which news is consumed. SNS platforms have emerged as news sources where people engage in several activit...

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Main Authors:	Ahmed, Ismail Sheikh Yusuf, Idid, Syed Arabi, Ahmad, Zeti Azreen
Format:	Article
Language:	English English
Published:	Media Watch 2018
Subjects:	P87 Communication. Mass media
Online Access:	http://irep.iium.edu.my/61219/ http://irep.iium.edu.my/61219/ http://irep.iium.edu.my/61219/ http://irep.iium.edu.my/61219/1/Ahmed%2C%20Idid%2C%20Zeti%20%282018%29...SNS%20News%20consumption.pdf http://irep.iium.edu.my/61219/7/61219_News%20consumption%20through%20SNS%20platforms_scopus.pdf

id	iium-61219
recordtype	eprints
spelling	iium-612192018-07-24T02:19:59Z http://irep.iium.edu.my/61219/ News consumption through SNS platforms:Extended motivational model Ahmed, Ismail Sheikh Yusuf Idid, Syed Arabi Ahmad, Zeti Azreen P87 Communication. Mass media The emergence of new media technologies has redefined how people, particularly the youth, are exposed to the news. Social networking sites (SNS), in particular, have widely changed the manner in which news is consumed. SNS platforms have emerged as news sources where people engage in several activities such as sharing, commenting and discussing news with peers, acquaintances and family members. Thus, drawing on the extended version of the motivational model, this study attempts to determine contributing factors. Using a stratified random sampling procedure, this study compiles a sample from leading higher education institutions in a Sub-Saharan African country. The data are then analysed using a structural equation modelling technique with SmartPLS software and the both the validity and reliability indexes are reported. The findings suggest that students' attitude towards news consumption (ATT) via SNS platforms is influenced directly by perceived usefulness (PU), perceived enjoyment (PE) and subjective norms (SN) and indirectly by PE and SN factors. In addition, PU and PE are positively predicted by SN. Furthermore, ATT directly predicts SNS news consumption (SNC), while PU, PE and SN indirectly contribute to SNC. Media Watch 2018-01 Article PeerReviewed application/pdf en http://irep.iium.edu.my/61219/1/Ahmed%2C%20Idid%2C%20Zeti%20%282018%29...SNS%20News%20consumption.pdf application/pdf en http://irep.iium.edu.my/61219/7/61219_News%20consumption%20through%20SNS%20platforms_scopus.pdf Ahmed, Ismail Sheikh Yusuf and Idid, Syed Arabi and Ahmad, Zeti Azreen (2018) News consumption through SNS platforms:Extended motivational model. Journal of Communication Media Watch, 9 (1). pp. 18-36. ISSN 0976-0911 E-ISSN 2249-8818 https://www.mediawatchjournal.in/ 10.15655/mw/2018/v9i1/49280
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	P87 Communication. Mass media
spellingShingle	P87 Communication. Mass media Ahmed, Ismail Sheikh Yusuf Idid, Syed Arabi Ahmad, Zeti Azreen News consumption through SNS platforms:Extended motivational model
description	The emergence of new media technologies has redefined how people, particularly the youth, are exposed to the news. Social networking sites (SNS), in particular, have widely changed the manner in which news is consumed. SNS platforms have emerged as news sources where people engage in several activities such as sharing, commenting and discussing news with peers, acquaintances and family members. Thus, drawing on the extended version of the motivational model, this study attempts to determine contributing factors. Using a stratified random sampling procedure, this study compiles a sample from leading higher education institutions in a Sub-Saharan African country. The data are then analysed using a structural equation modelling technique with SmartPLS software and the both the validity and reliability indexes are reported. The findings suggest that students' attitude towards news consumption (ATT) via SNS platforms is influenced directly by perceived usefulness (PU), perceived enjoyment (PE) and subjective norms (SN) and indirectly by PE and SN factors. In addition, PU and PE are positively predicted by SN. Furthermore, ATT directly predicts SNS news consumption (SNC), while PU, PE and SN indirectly contribute to SNC.
format	Article
author	Ahmed, Ismail Sheikh Yusuf Idid, Syed Arabi Ahmad, Zeti Azreen
author_facet	Ahmed, Ismail Sheikh Yusuf Idid, Syed Arabi Ahmad, Zeti Azreen
author_sort	Ahmed, Ismail Sheikh Yusuf
title	News consumption through SNS platforms:Extended motivational model
title_short	News consumption through SNS platforms:Extended motivational model
title_full	News consumption through SNS platforms:Extended motivational model
title_fullStr	News consumption through SNS platforms:Extended motivational model
title_full_unstemmed	News consumption through SNS platforms:Extended motivational model
title_sort	news consumption through sns platforms:extended motivational model
publisher	Media Watch
publishDate	2018
url	http://irep.iium.edu.my/61219/ http://irep.iium.edu.my/61219/ http://irep.iium.edu.my/61219/ http://irep.iium.edu.my/61219/1/Ahmed%2C%20Idid%2C%20Zeti%20%282018%29...SNS%20News%20consumption.pdf http://irep.iium.edu.my/61219/7/61219_News%20consumption%20through%20SNS%20platforms_scopus.pdf
first_indexed	2023-09-18T21:26:49Z
last_indexed	2023-09-18T21:26:49Z
_version_	1777412247188930560

News consumption through SNS platforms:Extended motivational model

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