Gloria Jean's coffee in Malaysia

This case study explores the strategies employed by franchisor Gloria Jean's Coffees (GJC) in reestablishing its market presence in the Malaysian coffee market. GJC recently underwent an exchange of ownership. Under the new leadership, the company decided to appoint a new strategic master...

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Bibliographic Details
Main Authors:	Abdul-Talib, Asmat-Nizam, Abdul Latif, Samshul Amry, Zakaria, Norhayati
Format:	Article
Language:	English
Published:	Emerald Publishing Limited 2011
Subjects:	HF Commerce HF5001 Business. Business Administration HF5387 Business ethics HF5410 Marketing. Distribution of products HF5717 Business communication
Online Access:	http://irep.iium.edu.my/61139/ http://irep.iium.edu.my/61139/ http://irep.iium.edu.my/61139/ http://irep.iium.edu.my/61139/1/AS3623794697052211463409406663_content_1.pdf

id	iium-61139
recordtype	eprints
spelling	iium-611392018-10-05T03:18:39Z http://irep.iium.edu.my/61139/ Gloria Jean's coffee in Malaysia Abdul-Talib, Asmat-Nizam Abdul Latif, Samshul Amry Zakaria, Norhayati HF Commerce HF5001 Business. Business Administration HF5387 Business ethics HF5410 Marketing. Distribution of products HF5717 Business communication This case study explores the strategies employed by franchisor Gloria Jean's Coffees (GJC) in reestablishing its market presence in the Malaysian coffee market. GJC recently underwent an exchange of ownership. Under the new leadership, the company decided to appoint a new strategic master franchisee in Malaysia. Emerald Publishing Limited 2011 Article PeerReviewed application/pdf en http://irep.iium.edu.my/61139/1/AS3623794697052211463409406663_content_1.pdf Abdul-Talib, Asmat-Nizam and Abdul Latif, Samshul Amry and Zakaria, Norhayati (2011) Gloria Jean's coffee in Malaysia. Emerging Markets Case Studies, 1 (1). pp. 1-7. ISSN 2045-0621 https://www.emeraldinsight.com/doi/abs/10.1108/20450621111128574 10.1108/20450621111128574
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF Commerce HF5001 Business. Business Administration HF5387 Business ethics HF5410 Marketing. Distribution of products HF5717 Business communication
spellingShingle	HF Commerce HF5001 Business. Business Administration HF5387 Business ethics HF5410 Marketing. Distribution of products HF5717 Business communication Abdul-Talib, Asmat-Nizam Abdul Latif, Samshul Amry Zakaria, Norhayati Gloria Jean's coffee in Malaysia
description	This case study explores the strategies employed by franchisor Gloria Jean's Coffees (GJC) in reestablishing its market presence in the Malaysian coffee market. GJC recently underwent an exchange of ownership. Under the new leadership, the company decided to appoint a new strategic master franchisee in Malaysia.
format	Article
author	Abdul-Talib, Asmat-Nizam Abdul Latif, Samshul Amry Zakaria, Norhayati
author_facet	Abdul-Talib, Asmat-Nizam Abdul Latif, Samshul Amry Zakaria, Norhayati
author_sort	Abdul-Talib, Asmat-Nizam
title	Gloria Jean's coffee in Malaysia
title_short	Gloria Jean's coffee in Malaysia
title_full	Gloria Jean's coffee in Malaysia
title_fullStr	Gloria Jean's coffee in Malaysia
title_full_unstemmed	Gloria Jean's coffee in Malaysia
title_sort	gloria jean's coffee in malaysia
publisher	Emerald Publishing Limited
publishDate	2011
url	http://irep.iium.edu.my/61139/ http://irep.iium.edu.my/61139/ http://irep.iium.edu.my/61139/ http://irep.iium.edu.my/61139/1/AS3623794697052211463409406663_content_1.pdf
first_indexed	2023-09-18T21:26:43Z
last_indexed	2023-09-18T21:26:43Z
_version_	1777412240467558400

Gloria Jean's coffee in Malaysia

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