Political communication through a qualitative lens

Political communication through a qualitative lens

With the growth of the political communication discipline as the goal, the qualitative inquiry, in a field that is dominated by the quantitative inquiry, has been recommended to be placed alongside quantitative research in some literature. This is not a novel recommendation. The mixed methods approa...

Full description

Bibliographic Details
Main Author: Mokhtar, Aida
Format: Article
Language:English
Published: Penerbit UKM 2017
Subjects:
P87 Communication. Mass media
Online Access:http://irep.iium.edu.my/61082/
http://irep.iium.edu.my/61082/
http://irep.iium.edu.my/61082/1/mokhtar%20%282017%29.pdf
id iium-61082
recordtype eprints
spelling iium-610822018-01-05T01:55:30Z http://irep.iium.edu.my/61082/ Political communication through a qualitative lens Mokhtar, Aida P87 Communication. Mass media With the growth of the political communication discipline as the goal, the qualitative inquiry, in a field that is dominated by the quantitative inquiry, has been recommended to be placed alongside quantitative research in some literature. This is not a novel recommendation. The mixed methods approach in the pursuit of theoretical understanding is emulating the traditional political communication research practices of previous scholars. The discipline’s growth should be spurred by answering new research questions, developing old theories, innovating new theories and making new recommendations that would benefit from the interpretive paradigm of the qualitative inquiry. There is greater engagement between political actors with the advent of social media, an inevitable importance of image and identity in political brand communication, inequality in obtaining political messages, the interdisciplinary nature of political communication and the political public sphere – all these characterized political communication. Political communication benefits from the interpretive paradigm by allowing an examination of perspectives from participants encompassing insider information obtained from political parties and the discourse analysis of political actors on social media that underscores the profoundness of qualitative interpretations. Penerbit UKM 2017-10 Article PeerReviewed application/pdf en http://irep.iium.edu.my/61082/1/mokhtar%20%282017%29.pdf Mokhtar, Aida (2017) Political communication through a qualitative lens. e-Bangi, 1 (Special Issue 1 (October, 2017) -Methodology In Electoral And Media Studies: Issues And Challenges). pp. 34-48. ISSN 1823-884X http://ejournal.ukm.my/ebangi/article/view/21361/6614
repository_type Digital Repository
institution_category Local University
institution International Islamic University Malaysia
building IIUM Repository
collection Online Access
language English
topic P87 Communication. Mass media
spellingShingle P87 Communication. Mass media
Mokhtar, Aida
Political communication through a qualitative lens
description With the growth of the political communication discipline as the goal, the qualitative inquiry, in a field that is dominated by the quantitative inquiry, has been recommended to be placed alongside quantitative research in some literature. This is not a novel recommendation. The mixed methods approach in the pursuit of theoretical understanding is emulating the traditional political communication research practices of previous scholars. The discipline’s growth should be spurred by answering new research questions, developing old theories, innovating new theories and making new recommendations that would benefit from the interpretive paradigm of the qualitative inquiry. There is greater engagement between political actors with the advent of social media, an inevitable importance of image and identity in political brand communication, inequality in obtaining political messages, the interdisciplinary nature of political communication and the political public sphere – all these characterized political communication. Political communication benefits from the interpretive paradigm by allowing an examination of perspectives from participants encompassing insider information obtained from political parties and the discourse analysis of political actors on social media that underscores the profoundness of qualitative interpretations.
format Article
author Mokhtar, Aida
author_facet Mokhtar, Aida
author_sort Mokhtar, Aida
title Political communication through a qualitative lens
title_short Political communication through a qualitative lens
title_full Political communication through a qualitative lens
title_fullStr Political communication through a qualitative lens
title_full_unstemmed Political communication through a qualitative lens
title_sort political communication through a qualitative lens
publisher Penerbit UKM
publishDate 2017
url http://irep.iium.edu.my/61082/
http://irep.iium.edu.my/61082/
http://irep.iium.edu.my/61082/1/mokhtar%20%282017%29.pdf
first_indexed 2023-09-18T21:26:37Z
last_indexed 2023-09-18T21:26:37Z
_version_ 1777412234105847808

Similar Items