Edu-tourist’s perceived service quality and perception – the mediating role of satisfaction from foreign students’ perspectives
Purpose – The purpose of this paper is to test a conceptual model that takes into account both edu-tourists’ perception and perceived service quality in explaining purchase intention of academic degrees from the foreign universities. Design/methodology/approach – The study is based on an empirica...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Emerald Publishing Limited
2017
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/60465/ http://irep.iium.edu.my/60465/ http://irep.iium.edu.my/60465/ http://irep.iium.edu.my/60465/1/Edu-tourist%E2%80%99s%20perceived%20service%20quality%20and%20perception.pdf http://irep.iium.edu.my/60465/7/60465-Edu-tourist%E2%80%99s%20perceived%20service%20quality-SCOPUS.pdf |