The relationship between service experience equity and guests’ behavioral intention at eco-resorts: A study using PLS-SEM
Guest experience studies and the consequences towards behavioral intention have gained attention by recent scholars since the experience of guest play a big role in the success of an organization especially in resort setting. This consequently leads to resort businesses focusing on their guests‘ nee...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
Association of Malaysian Environment-Behaviour Researchers (AMER); ABRAmalaysia
2017
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/60298/ http://irep.iium.edu.my/60298/ http://irep.iium.edu.my/60298/ http://irep.iium.edu.my/60298/8/60298-The%20Relationship%20between%20Service%20Experience%20Equity%20and%20Guests%E2%80%99%20Behavioral-Proceedings.pdf http://irep.iium.edu.my/60298/9/60298-%20The%20relationship%20between%20service%20experience%20equity-Abstract.pdf |