An examination of the effects of consumer racism and consumer ethnocentrism on willingness to buy products associated with ethnic Chinese
Purpose –this paper attempts to investigate the effects of consumer racism and ethnic-level consumer ethnocentrism on Malay consumers’ willingness to buy toward products associated with Malaysian ethnic Chinese. Design/methodology/approach – Potential respondents were obtained through social me...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
Australia New Zealand International Business Academy (ANZIBA) Conference 2015
2015
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/60156/ http://irep.iium.edu.my/60156/ http://irep.iium.edu.my/60156/2/Conference%20Programme%20-%20ANZIBA%202015%20Preliminary.pdf http://irep.iium.edu.my/60156/3/An%20examination%20of%20the%20effects%20of%20consumer%20racism%20and%20consumer%20ethnocentrism%20on%20willingness%20to%20buy%20products%20associated%20with%20ethnic%20Chinese.pdf |