Content analysis of online news portal:issues and challenges
Content analysis is a well-established research technique that has been used to examine myriad type of texts including political messages. In the field of media research, it is a popular method to examine media contents systematically. At present, researchers continue to apply the established con...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Social Sciences and Humanities, UKM
2017
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/60023/ http://irep.iium.edu.my/60023/ http://irep.iium.edu.my/60023/1/E-bangi%20Content%20Analysis.pdf |
| Summary: | Content analysis is a well-established research technique that has been used to examine
myriad type of texts including political messages. In the field of media research, it is a
popular method to examine media contents systematically. At present, researchers continue to
apply the established content analysis technique that was originally designed for traditional
media on Web-based media and social media. However, the application of an established
content analysis in the digital environment was claimed to be problematic by many scholars in
view of the liquidity of online content. The paper is based on an empirical work conducted
during the general election campaign period in 2013 that examined type of political news
reported in a news portal; Malaysiakini. We argued that analysing online news using content
analysis requires a different procedure especially in terms of capturing the ever changing
content of the news portal. The paper also highlighted issues and challenges of adopting
established content analysis technique on online news.
Keywords: content analysis, Malaysiakini, method, liquidity, online news, political news |
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