Influences of Islamized higher education in developing advertising perception towards Islamic clothing: a conceptual study on young Muslims in Malaysia

Perception process that, pivoting on by-born psychological and physical characteristics, depends mainly on personal, stimulus, environmental and situational factors helps human being to convert their attitudinal, learned and behavioral states codified in psychology, sociology, anthropology, and econ...

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Main Authors:	Haque, A. K. M. Ahasanul, Abdullah, Kalthom, Ahmed, Faruk
Format:	Conference or Workshop Item
Language:	English
Published:	2017
Subjects:	HF5001 Business. Business Administration TT697 Needlework. Decorative crafts
Online Access:	http://irep.iium.edu.my/60002/ http://irep.iium.edu.my/60002/1/60002_INFLUENCES%20OF%20ISLAMIZED.pdf

id	iium-60002
recordtype	eprints
spelling	iium-600022017-12-13T08:50:06Z http://irep.iium.edu.my/60002/ Influences of Islamized higher education in developing advertising perception towards Islamic clothing: a conceptual study on young Muslims in Malaysia Haque, A. K. M. Ahasanul Abdullah, Kalthom Ahmed, Faruk HF5001 Business. Business Administration TT697 Needlework. Decorative crafts Perception process that, pivoting on by-born psychological and physical characteristics, depends mainly on personal, stimulus, environmental and situational factors helps human being to convert their attitudinal, learned and behavioral states codified in psychology, sociology, anthropology, and economics disciplines. According to perception theories, Islamized higher education has capability to reshape every Muslim's conventional educationbased perception into Islamic value-based education perception, which fits a specific relationship that creates when Islamic advertising theme changes conventional advertising perception as a result of learning from Islamized higher educational institution. This study, Islamized higher education is multidimensional independent construct that has been possible to be developed based on 'area of Islamization', 'academic Islamization', 'service Islamization', and 'facilities Islamization', which has significant positive effect on Islamic values, social values, and cultural values that are exploited in the conceptual model as mediating variables affecting endogenous variable on Islamic advertising perception towards Islamic clothing. In addition, moderating variable that has been explored on the relationship between Islamized higher education and Islamic advertising perception towards Islamic clothing is the educational background: Islamic or conventional. It can be assumed that Islamic background education would moderate more than that of conventional education if one unit of Islamic or conventional background education increases in an Islamized higher education institution. As a future research, methodological and empirical study can be conducted to advance the Islamic advertising perception theory and practice. Keywords: Islamized higher education, Islamic advertising perception, Islamic values, social values, cultural values, Islamic clothing, Malaysia 2017-03-30 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/60002/1/60002_INFLUENCES%20OF%20ISLAMIZED.pdf Haque, A. K. M. Ahasanul and Abdullah, Kalthom and Ahmed, Faruk (2017) Influences of Islamized higher education in developing advertising perception towards Islamic clothing: a conceptual study on young Muslims in Malaysia. In: International Malaysia Halal Conference 2017 (IMHALAL 2017), 30th-31st Oct. 2017, Kuala Lumpur.
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF5001 Business. Business Administration TT697 Needlework. Decorative crafts
spellingShingle	HF5001 Business. Business Administration TT697 Needlework. Decorative crafts Haque, A. K. M. Ahasanul Abdullah, Kalthom Ahmed, Faruk Influences of Islamized higher education in developing advertising perception towards Islamic clothing: a conceptual study on young Muslims in Malaysia
description	Perception process that, pivoting on by-born psychological and physical characteristics, depends mainly on personal, stimulus, environmental and situational factors helps human being to convert their attitudinal, learned and behavioral states codified in psychology, sociology, anthropology, and economics disciplines. According to perception theories, Islamized higher education has capability to reshape every Muslim's conventional educationbased perception into Islamic value-based education perception, which fits a specific relationship that creates when Islamic advertising theme changes conventional advertising perception as a result of learning from Islamized higher educational institution. This study, Islamized higher education is multidimensional independent construct that has been possible to be developed based on 'area of Islamization', 'academic Islamization', 'service Islamization', and 'facilities Islamization', which has significant positive effect on Islamic values, social values, and cultural values that are exploited in the conceptual model as mediating variables affecting endogenous variable on Islamic advertising perception towards Islamic clothing. In addition, moderating variable that has been explored on the relationship between Islamized higher education and Islamic advertising perception towards Islamic clothing is the educational background: Islamic or conventional. It can be assumed that Islamic background education would moderate more than that of conventional education if one unit of Islamic or conventional background education increases in an Islamized higher education institution. As a future research, methodological and empirical study can be conducted to advance the Islamic advertising perception theory and practice. Keywords: Islamized higher education, Islamic advertising perception, Islamic values, social values, cultural values, Islamic clothing, Malaysia
format	Conference or Workshop Item
author	Haque, A. K. M. Ahasanul Abdullah, Kalthom Ahmed, Faruk
author_facet	Haque, A. K. M. Ahasanul Abdullah, Kalthom Ahmed, Faruk
author_sort	Haque, A. K. M. Ahasanul
title	Influences of Islamized higher education in developing advertising perception towards Islamic clothing: a conceptual study on young Muslims in Malaysia
title_short	Influences of Islamized higher education in developing advertising perception towards Islamic clothing: a conceptual study on young Muslims in Malaysia
title_full	Influences of Islamized higher education in developing advertising perception towards Islamic clothing: a conceptual study on young Muslims in Malaysia
title_fullStr	Influences of Islamized higher education in developing advertising perception towards Islamic clothing: a conceptual study on young Muslims in Malaysia
title_full_unstemmed	Influences of Islamized higher education in developing advertising perception towards Islamic clothing: a conceptual study on young Muslims in Malaysia
title_sort	influences of islamized higher education in developing advertising perception towards islamic clothing: a conceptual study on young muslims in malaysia
publishDate	2017
url	http://irep.iium.edu.my/60002/ http://irep.iium.edu.my/60002/1/60002_INFLUENCES%20OF%20ISLAMIZED.pdf
first_indexed	2023-09-18T21:25:03Z
last_indexed	2023-09-18T21:25:03Z
_version_	1777412135480983552

Influences of Islamized higher education in developing advertising perception towards Islamic clothing: a conceptual study on young Muslims in Malaysia

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