The mediating effect of reading IIUM today on the relationships among awareness, perception, and attitude with satisfaction

The mediating effect of reading IIUM today on the relationships among awareness, perception, and attitude with satisfaction

IIUMToday is the official campus newspaper for the International Islamic University Malaysia (IIUM), operated by students under the jurisdiction of the Department of Communication, established on 1 May 2014. To test the level of satisfaction in reading it, the objectives of the study are: (1) to det...

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Bibliographic Details
Main Authors: A.Manaf, Aini Maznina, Wok, Saodah
Format: Conference or Workshop Item
Language:English
Published: School of Media and Communication Studies (MENTION), UKM 2017
Subjects:
H Social Sciences (General)
H61.8 Communication of information
Online Access:http://irep.iium.edu.my/59694/
http://irep.iium.edu.my/59694/
http://irep.iium.edu.my/59694/1/59694_THE%20MEDIATING%20EFFECT%20OF%20READING.pdf
id iium-59694
recordtype eprints
spelling iium-596942018-07-10T04:35:48Z http://irep.iium.edu.my/59694/ The mediating effect of reading IIUM today on the relationships among awareness, perception, and attitude with satisfaction A.Manaf, Aini Maznina Wok, Saodah H Social Sciences (General) H61.8 Communication of information IIUMToday is the official campus newspaper for the International Islamic University Malaysia (IIUM), operated by students under the jurisdiction of the Department of Communication, established on 1 May 2014. To test the level of satisfaction in reading it, the objectives of the study are: (1) to determine the levels for reasons of visiting the IIUMToday website, awareness of, perception on, attitude toward, reading habit and satisfaction with IIUMToday among students in IIUM; (2) to test the relationships among the selected variables; and (3) to determine the mediating effect of the reading habit of IIUMToday among students on their level of satisfaction. The study uses the quantitative research design, employing the survey method with questionnaire as the research instrument for data collection. A total of 104 respondents were found to be readers of IIUMToday. Results show that there are moderate levels of awareness, perception, attitude, reading habit and satisfaction with IIUMToday. The relationship among the variables concerned are significantly positive. In addition, reading habit partially mediates the relationship between the predictors and the criterion. School of Media and Communication Studies (MENTION), UKM 2017-11 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/59694/1/59694_THE%20MEDIATING%20EFFECT%20OF%20READING.pdf A.Manaf, Aini Maznina and Wok, Saodah (2017) The mediating effect of reading IIUM today on the relationships among awareness, perception, and attitude with satisfaction. In: International Conference on Media and Communication 2017 (MENTION2017), 20th- 22th November 2017, Putrajaya. http://www.ukm.my/jkom/PPMK/pengenalan.html
repository_type Digital Repository
institution_category Local University
institution International Islamic University Malaysia
building IIUM Repository
collection Online Access
language English
topic H Social Sciences (General)
H61.8 Communication of information
spellingShingle H Social Sciences (General)
H61.8 Communication of information
A.Manaf, Aini Maznina
Wok, Saodah
The mediating effect of reading IIUM today on the relationships among awareness, perception, and attitude with satisfaction
description IIUMToday is the official campus newspaper for the International Islamic University Malaysia (IIUM), operated by students under the jurisdiction of the Department of Communication, established on 1 May 2014. To test the level of satisfaction in reading it, the objectives of the study are: (1) to determine the levels for reasons of visiting the IIUMToday website, awareness of, perception on, attitude toward, reading habit and satisfaction with IIUMToday among students in IIUM; (2) to test the relationships among the selected variables; and (3) to determine the mediating effect of the reading habit of IIUMToday among students on their level of satisfaction. The study uses the quantitative research design, employing the survey method with questionnaire as the research instrument for data collection. A total of 104 respondents were found to be readers of IIUMToday. Results show that there are moderate levels of awareness, perception, attitude, reading habit and satisfaction with IIUMToday. The relationship among the variables concerned are significantly positive. In addition, reading habit partially mediates the relationship between the predictors and the criterion.
format Conference or Workshop Item
author A.Manaf, Aini Maznina
Wok, Saodah
author_facet A.Manaf, Aini Maznina
Wok, Saodah
author_sort A.Manaf, Aini Maznina
title The mediating effect of reading IIUM today on the relationships among awareness, perception, and attitude with satisfaction
title_short The mediating effect of reading IIUM today on the relationships among awareness, perception, and attitude with satisfaction
title_full The mediating effect of reading IIUM today on the relationships among awareness, perception, and attitude with satisfaction
title_fullStr The mediating effect of reading IIUM today on the relationships among awareness, perception, and attitude with satisfaction
title_full_unstemmed The mediating effect of reading IIUM today on the relationships among awareness, perception, and attitude with satisfaction
title_sort mediating effect of reading iium today on the relationships among awareness, perception, and attitude with satisfaction
publisher School of Media and Communication Studies (MENTION), UKM
publishDate 2017
url http://irep.iium.edu.my/59694/
http://irep.iium.edu.my/59694/
http://irep.iium.edu.my/59694/1/59694_THE%20MEDIATING%20EFFECT%20OF%20READING.pdf
first_indexed 2023-09-18T21:24:34Z
last_indexed 2023-09-18T21:24:34Z
_version_ 1777412105705619456

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