Mystification as astray in forests: Workplace tobacco promotion rivalry among Muslims

This article highlights the findings on Muslim smokers’ responses to the legislation of workplace tobacco-free policy as well as their attitude towards smoking. The data were collected in July 2015. A total of 200 smokers were selected as research respondents. The research conducted a survey whereby...

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Main Authors:	Abdul Manan, Kamaruzzaman, Ahmad, Che Mahzan, Mohd Samin, Ahmad Shalihin
Format:	Article
Language:	English
Published:	Pusat Pembangunan Penyelidikan (PPP) Kolej Universiti Islam Antarabangsa Selangor (KUIS 2017
Subjects:	HV5725 Tobacco habit
Online Access:	http://irep.iium.edu.my/59623/ http://irep.iium.edu.my/59623/ http://irep.iium.edu.my/59623/1/KAMARUZZAMAN-final-109-128%20%282%29.pdf

id	iium-59623
recordtype	eprints
spelling	iium-596232017-11-27T03:02:09Z http://irep.iium.edu.my/59623/ Mystification as astray in forests: Workplace tobacco promotion rivalry among Muslims Abdul Manan, Kamaruzzaman Ahmad, Che Mahzan Mohd Samin, Ahmad Shalihin HV5725 Tobacco habit This article highlights the findings on Muslim smokers’ responses to the legislation of workplace tobacco-free policy as well as their attitude towards smoking. The data were collected in July 2015. A total of 200 smokers were selected as research respondents. The research conducted a survey whereby respondents’ smoking patterns, attitudes towards smoking, attitudes and barriers towards quitting and perception towards existing tobacco-free policy implementation were studied. The results show that there are contradictions between smokers’ positive perception of workplace tobacco-free policy and their desire to remain smokers. The findings indicate that there is cognitive dissonance among the smokers. The confusion that occurs is likened to mystification as astray in forests. Thus, there is a need to transform the initial strategies in executing tobacco cessation activities. The article suggests a new dimension of cessation activities whereby tobacco cessation needs to change from a promotional perspective into a competitive outlook. Perhaps it is worth looking back at Michael Porter’s “The Competitive Forces That Shape Strategy”. This business model analyses competition within a particular industry as well as a business strategy development. The tobacco industry is known to be among the most advanced marketers in the world, thus smoking cessation needs a relook on the tactics that are used by their competitors in order for them to improve the effectiveness of cessation programmes. As Sun Tzu used to say, “He who knows them will be victorious; he who knows them not will fail”. Pusat Pembangunan Penyelidikan (PPP) Kolej Universiti Islam Antarabangsa Selangor (KUIS 2017-04 Article PeerReviewed application/pdf en http://irep.iium.edu.my/59623/1/KAMARUZZAMAN-final-109-128%20%282%29.pdf Abdul Manan, Kamaruzzaman and Ahmad, Che Mahzan and Mohd Samin, Ahmad Shalihin (2017) Mystification as astray in forests: Workplace tobacco promotion rivalry among Muslims. E-Jurnal Penyelidikan dan Inovasi, 4 (1). pp. 109-128. E-ISSN 2289-7909 http://rmc.kuis.edu.my/jpi/wp-content/uploads/2017/05/KAMARUZZAMAN-final-109-128.pdf
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HV5725 Tobacco habit
spellingShingle	HV5725 Tobacco habit Abdul Manan, Kamaruzzaman Ahmad, Che Mahzan Mohd Samin, Ahmad Shalihin Mystification as astray in forests: Workplace tobacco promotion rivalry among Muslims
description	This article highlights the findings on Muslim smokers’ responses to the legislation of workplace tobacco-free policy as well as their attitude towards smoking. The data were collected in July 2015. A total of 200 smokers were selected as research respondents. The research conducted a survey whereby respondents’ smoking patterns, attitudes towards smoking, attitudes and barriers towards quitting and perception towards existing tobacco-free policy implementation were studied. The results show that there are contradictions between smokers’ positive perception of workplace tobacco-free policy and their desire to remain smokers. The findings indicate that there is cognitive dissonance among the smokers. The confusion that occurs is likened to mystification as astray in forests. Thus, there is a need to transform the initial strategies in executing tobacco cessation activities. The article suggests a new dimension of cessation activities whereby tobacco cessation needs to change from a promotional perspective into a competitive outlook. Perhaps it is worth looking back at Michael Porter’s “The Competitive Forces That Shape Strategy”. This business model analyses competition within a particular industry as well as a business strategy development. The tobacco industry is known to be among the most advanced marketers in the world, thus smoking cessation needs a relook on the tactics that are used by their competitors in order for them to improve the effectiveness of cessation programmes. As Sun Tzu used to say, “He who knows them will be victorious; he who knows them not will fail”.
format	Article
author	Abdul Manan, Kamaruzzaman Ahmad, Che Mahzan Mohd Samin, Ahmad Shalihin
author_facet	Abdul Manan, Kamaruzzaman Ahmad, Che Mahzan Mohd Samin, Ahmad Shalihin
author_sort	Abdul Manan, Kamaruzzaman
title	Mystification as astray in forests: Workplace tobacco promotion rivalry among Muslims
title_short	Mystification as astray in forests: Workplace tobacco promotion rivalry among Muslims
title_full	Mystification as astray in forests: Workplace tobacco promotion rivalry among Muslims
title_fullStr	Mystification as astray in forests: Workplace tobacco promotion rivalry among Muslims
title_full_unstemmed	Mystification as astray in forests: Workplace tobacco promotion rivalry among Muslims
title_sort	mystification as astray in forests: workplace tobacco promotion rivalry among muslims
publisher	Pusat Pembangunan Penyelidikan (PPP) Kolej Universiti Islam Antarabangsa Selangor (KUIS
publishDate	2017
url	http://irep.iium.edu.my/59623/ http://irep.iium.edu.my/59623/ http://irep.iium.edu.my/59623/1/KAMARUZZAMAN-final-109-128%20%282%29.pdf
first_indexed	2023-09-18T21:24:28Z
last_indexed	2023-09-18T21:24:28Z
_version_	1777412098949644288

Mystification as astray in forests: Workplace tobacco promotion rivalry among Muslims

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