Measuring online services of Bangladeshi commercial banks and its impact on customer loyalty
Internet banking has become one of the most popular services utilized by the Bangladeshi retail banking customers in recent years. Different bank providers are working continuously to add or improve their internet banking services in order to make their bank a better choice among their customers as...
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| Language: | English |
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2017
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| Online Access: | http://irep.iium.edu.my/59500/ http://irep.iium.edu.my/59500/ http://irep.iium.edu.my/59500/1/59500_MEASURING%20ONLINE%20SERVICEs.pdf |
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iium-59500 |
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eprints |
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iium-595002017-11-21T08:47:31Z http://irep.iium.edu.my/59500/ Measuring online services of Bangladeshi commercial banks and its impact on customer loyalty Uddin, Md. Bashir Haque, A. K. M. Ahasanul Maruf, Torekol Islam HF5001 Business. Business Administration Internet banking has become one of the most popular services utilized by the Bangladeshi retail banking customers in recent years. Different bank providers are working continuously to add or improve their internet banking services in order to make their bank a better choice among their customers as well as to retain them. Despite its attractiveness, customer loyalty towards internet banking website has become an issue due to firm competition among the banks in Bangladesh. As the development and validation of a customer loyalty model in internet banking website context in Bangladesh had yet to be addressed by past studies, and model will develop in this study based on information system marketing literatures to investigate on the customer loyalty towards internet banking website. 2017-05-01 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/59500/1/59500_MEASURING%20ONLINE%20SERVICEs.pdf Uddin, Md. Bashir and Haque, A. K. M. Ahasanul and Maruf, Torekol Islam (2017) Measuring online services of Bangladeshi commercial banks and its impact on customer loyalty. In: ASIA International Multidisciplinary Conference (AIMC 2017), 1st-2nd May 2017, Johor Bharu, Johor. (Unpublished) http://www.utm.my/asia/files/2017/05/2017-05-05-AIMC-2017-EBM.pdf |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
International Islamic University Malaysia |
| building |
IIUM Repository |
| collection |
Online Access |
| language |
English |
| topic |
HF5001 Business. Business Administration |
| spellingShingle |
HF5001 Business. Business Administration Uddin, Md. Bashir Haque, A. K. M. Ahasanul Maruf, Torekol Islam Measuring online services of Bangladeshi commercial banks and its impact on customer loyalty |
| description |
Internet banking has become one of the most popular services utilized by the Bangladeshi retail banking customers in recent years. Different bank providers are working continuously to add or improve their internet banking services in order to make their bank a better choice among their customers as well as to retain them. Despite its attractiveness, customer loyalty towards internet banking website has become an issue due to firm competition among the banks in Bangladesh. As the development and validation of a customer loyalty model in internet banking website context in Bangladesh had yet to be addressed by past studies, and model will develop in this study based on information system marketing literatures to investigate on the customer loyalty towards internet banking website. |
| format |
Conference or Workshop Item |
| author |
Uddin, Md. Bashir Haque, A. K. M. Ahasanul Maruf, Torekol Islam |
| author_facet |
Uddin, Md. Bashir Haque, A. K. M. Ahasanul Maruf, Torekol Islam |
| author_sort |
Uddin, Md. Bashir |
| title |
Measuring online services of Bangladeshi commercial banks and its impact on customer loyalty |
| title_short |
Measuring online services of Bangladeshi commercial banks and its impact on customer loyalty |
| title_full |
Measuring online services of Bangladeshi commercial banks and its impact on customer loyalty |
| title_fullStr |
Measuring online services of Bangladeshi commercial banks and its impact on customer loyalty |
| title_full_unstemmed |
Measuring online services of Bangladeshi commercial banks and its impact on customer loyalty |
| title_sort |
measuring online services of bangladeshi commercial banks and its impact on customer loyalty |
| publishDate |
2017 |
| url |
http://irep.iium.edu.my/59500/ http://irep.iium.edu.my/59500/ http://irep.iium.edu.my/59500/1/59500_MEASURING%20ONLINE%20SERVICEs.pdf |
| first_indexed |
2023-09-18T21:24:18Z |
| last_indexed |
2023-09-18T21:24:18Z |
| _version_ |
1777412088706105344 |