The effect of consumer perceptions towards intention to buy air tickets online in Malaysia
Abstract As the airline industry struggles to be profitable in the face of high operating costs and intense competition, electronic ticketing has emerged to be an effective way to reduce costs. While market research shows an increasing trend among travellers to book air tickets online, they are m...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/59492/ http://irep.iium.edu.my/59492/ http://irep.iium.edu.my/59492/1/Paper%20Online%20ticketing.pdf |