Mixed method in political communication research: the study of media usage & voting behavior as a case analysis

The study of political communication has expanded in recent decades, concurrent with the emphasis on examining the state of the field, but neglecting the examination on the research methodology employed in the field. While previous work in this area has mainly utilised a particular single methodolog...

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Main Authors:	A. Manaf, Aini Maznina, Tengku Mohd Azzman, Tengku Siti Aisha
Format:	Article
Language:	English
Published:	Universiti Kebangsaan Malaysia (UKM) 2017
Subjects:	H Social Sciences (General) P87 Communication. Mass media
Online Access:	http://irep.iium.edu.my/58898/ http://irep.iium.edu.my/58898/ http://irep.iium.edu.my/58898/1/Aini%20Manaf%20and%20Tengku%20Aisha_E-bangi.pdf

id	iium-58898
recordtype	eprints
spelling	iium-588982018-05-17T06:28:13Z http://irep.iium.edu.my/58898/ Mixed method in political communication research: the study of media usage & voting behavior as a case analysis A. Manaf, Aini Maznina Tengku Mohd Azzman, Tengku Siti Aisha H Social Sciences (General) P87 Communication. Mass media The study of political communication has expanded in recent decades, concurrent with the emphasis on examining the state of the field, but neglecting the examination on the research methodology employed in the field. While previous work in this area has mainly utilised a particular single methodology of either a quantitative or a qualitative approach, this paper discusses the application of mixed methods in political communication, by reviewing an example from the authors’ empirical study conducted on media usage and voting behaviour among youth in Malaysia. This paper discusses the advantages of using the mixed methods approach in political communication research, processes as well as challenges related to mixed method in relation to media and voting behaviour study. Implications of mixed method in political communication research are also discussed. Universiti Kebangsaan Malaysia (UKM) 2017-10-31 Article PeerReviewed application/pdf en http://irep.iium.edu.my/58898/1/Aini%20Manaf%20and%20Tengku%20Aisha_E-bangi.pdf A. Manaf, Aini Maznina and Tengku Mohd Azzman, Tengku Siti Aisha (2017) Mixed method in political communication research: the study of media usage & voting behavior as a case analysis. E-Bangi: Journal of Social Sciences and Humanities, Special Issue (1). pp. 24-33. ISSN 1823-884x http://ejournals.ukm.my/ebangi
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	H Social Sciences (General) P87 Communication. Mass media
spellingShingle	H Social Sciences (General) P87 Communication. Mass media A. Manaf, Aini Maznina Tengku Mohd Azzman, Tengku Siti Aisha Mixed method in political communication research: the study of media usage & voting behavior as a case analysis
description	The study of political communication has expanded in recent decades, concurrent with the emphasis on examining the state of the field, but neglecting the examination on the research methodology employed in the field. While previous work in this area has mainly utilised a particular single methodology of either a quantitative or a qualitative approach, this paper discusses the application of mixed methods in political communication, by reviewing an example from the authors’ empirical study conducted on media usage and voting behaviour among youth in Malaysia. This paper discusses the advantages of using the mixed methods approach in political communication research, processes as well as challenges related to mixed method in relation to media and voting behaviour study. Implications of mixed method in political communication research are also discussed.
format	Article
author	A. Manaf, Aini Maznina Tengku Mohd Azzman, Tengku Siti Aisha
author_facet	A. Manaf, Aini Maznina Tengku Mohd Azzman, Tengku Siti Aisha
author_sort	A. Manaf, Aini Maznina
title	Mixed method in political communication research: the study of media usage & voting behavior as a case analysis
title_short	Mixed method in political communication research: the study of media usage & voting behavior as a case analysis
title_full	Mixed method in political communication research: the study of media usage & voting behavior as a case analysis
title_fullStr	Mixed method in political communication research: the study of media usage & voting behavior as a case analysis
title_full_unstemmed	Mixed method in political communication research: the study of media usage & voting behavior as a case analysis
title_sort	mixed method in political communication research: the study of media usage & voting behavior as a case analysis
publisher	Universiti Kebangsaan Malaysia (UKM)
publishDate	2017
url	http://irep.iium.edu.my/58898/ http://irep.iium.edu.my/58898/ http://irep.iium.edu.my/58898/1/Aini%20Manaf%20and%20Tengku%20Aisha_E-bangi.pdf
first_indexed	2023-09-18T21:23:21Z
last_indexed	2023-09-18T21:23:21Z
_version_	1777412028875407360

Mixed method in political communication research: the study of media usage & voting behavior as a case analysis

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