Technological development and its impact on student reception of a campus radio
In 2011, a study was conducted to look at students’ reception of IIUM.FM, a newly launched online campus radio. Using the Technological Acceptance Model (TAM), the study found that factors such as perceived ease of use, perceived usefulness, and attitude highly influenced audience reception of the o...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Canadian Center of Science and Education
2017
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/58761/ http://irep.iium.edu.my/58761/ http://irep.iium.edu.my/58761/ http://irep.iium.edu.my/58761/2/58761-Technological%20Development%20and%20Its%20Impact%20on%20Student%20Reception%20of%20a%20Campus%20Radio.pdf |