Beliefs about Islamic advertising: an exploratory study in Malaysia
Purpose – This paper aims to explore people’s beliefs towards Islamic advertising. Design/methodology/approach – Being exploratory in nature, this paper applies qualitative method of research by adapting thought elicitation technique of data collection. This method rests in the projective techniq...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Emerald Publishing Limited
2017
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/58643/ http://irep.iium.edu.my/58643/ http://irep.iium.edu.my/58643/ http://irep.iium.edu.my/58643/1/Beliefs%20about%20Islamic%20advertising%20-%20an%20exploratory%20study%20in%20Malaysia.pdf http://irep.iium.edu.my/58643/7/58643-Beliefs%20about%20Islamic%20advertising-SCOPUS.pdf |