Beliefs about Islamic advertising: an exploratory study in Malaysia

Purpose – This paper aims to explore people’s beliefs towards Islamic advertising. Design/methodology/approach – Being exploratory in nature, this paper applies qualitative method of research by adapting thought elicitation technique of data collection. This method rests in the projective techniq...

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Main Authors:	Shafiq, Ali, Haque, A. K. M. Ahasanul, Abdullah, Kalthom, Jan, Muhammad Tahir
Format:	Article
Language:	English English
Published:	Emerald Publishing Limited 2017
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/58643/ http://irep.iium.edu.my/58643/ http://irep.iium.edu.my/58643/ http://irep.iium.edu.my/58643/1/Beliefs%20about%20Islamic%20advertising%20-%20an%20exploratory%20study%20in%20Malaysia.pdf http://irep.iium.edu.my/58643/7/58643-Beliefs%20about%20Islamic%20advertising-SCOPUS.pdf

id	iium-58643
recordtype	eprints
spelling	iium-586432018-04-05T04:57:25Z http://irep.iium.edu.my/58643/ Beliefs about Islamic advertising: an exploratory study in Malaysia Shafiq, Ali Haque, A. K. M. Ahasanul Abdullah, Kalthom Jan, Muhammad Tahir HF5001 Business. Business Administration Purpose – This paper aims to explore people’s beliefs towards Islamic advertising. Design/methodology/approach – Being exploratory in nature, this paper applies qualitative method of research by adapting thought elicitation technique of data collection. This method rests in the projective techniques of data collection and is also known as “word association technique”. It allows free thinking of respondents that helps in generating rich data which is most required in qualitative studies. Findings – Various beliefs regarding Islamic advertising were extracted and categorized into different dimensions. These dimensions pertained to Islamic advertising’s possibility, nature, characteristics, real-time decisions and potential outcomes. Research limitations/implications – Being an exploratory study, the data are collected from a small sample, hence raising generalization issues. Though, the same opens avenue for future research in that these dimensions should be subject to validation via large sample size. Practical implications – This research will help in developing a scale to measure attitudes towards Islamic advertising, which the researchers can use to find justification for using Islamic advertising. Such application has great implications for businesses, as Islamic advertising concept stands contrary to the contemporary practices. Social implications – With a growing concern for business ethics, this research is an attempt to bring Islamic ethics into advertising practice. This will not only eradicate the ill-effects of contemporary advertising but also provide sound evidence for revising advertising policies. Originality/value – It adds to the developing field of Islamic marketing, by being the first attempt of its kind in paving the way for Islamic advertising. Emerald Publishing Limited 2017 Article PeerReviewed application/pdf en http://irep.iium.edu.my/58643/1/Beliefs%20about%20Islamic%20advertising%20-%20an%20exploratory%20study%20in%20Malaysia.pdf application/pdf en http://irep.iium.edu.my/58643/7/58643-Beliefs%20about%20Islamic%20advertising-SCOPUS.pdf Shafiq, Ali and Haque, A. K. M. Ahasanul and Abdullah, Kalthom and Jan, Muhammad Tahir (2017) Beliefs about Islamic advertising: an exploratory study in Malaysia. Journal of Islamic Marketing, 8 (3). pp. 409-429. ISSN 1759-0833 E-ISSN 1759-0841 http://www.emeraldinsight.com/doi/abs/10.1108/JIMA-02-2015-0018 10.1108/JIMA-02-2015-0018
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	HF5001 Business. Business Administration
spellingShingle	HF5001 Business. Business Administration Shafiq, Ali Haque, A. K. M. Ahasanul Abdullah, Kalthom Jan, Muhammad Tahir Beliefs about Islamic advertising: an exploratory study in Malaysia
description	Purpose – This paper aims to explore people’s beliefs towards Islamic advertising. Design/methodology/approach – Being exploratory in nature, this paper applies qualitative method of research by adapting thought elicitation technique of data collection. This method rests in the projective techniques of data collection and is also known as “word association technique”. It allows free thinking of respondents that helps in generating rich data which is most required in qualitative studies. Findings – Various beliefs regarding Islamic advertising were extracted and categorized into different dimensions. These dimensions pertained to Islamic advertising’s possibility, nature, characteristics, real-time decisions and potential outcomes. Research limitations/implications – Being an exploratory study, the data are collected from a small sample, hence raising generalization issues. Though, the same opens avenue for future research in that these dimensions should be subject to validation via large sample size. Practical implications – This research will help in developing a scale to measure attitudes towards Islamic advertising, which the researchers can use to find justification for using Islamic advertising. Such application has great implications for businesses, as Islamic advertising concept stands contrary to the contemporary practices. Social implications – With a growing concern for business ethics, this research is an attempt to bring Islamic ethics into advertising practice. This will not only eradicate the ill-effects of contemporary advertising but also provide sound evidence for revising advertising policies. Originality/value – It adds to the developing field of Islamic marketing, by being the first attempt of its kind in paving the way for Islamic advertising.
format	Article
author	Shafiq, Ali Haque, A. K. M. Ahasanul Abdullah, Kalthom Jan, Muhammad Tahir
author_facet	Shafiq, Ali Haque, A. K. M. Ahasanul Abdullah, Kalthom Jan, Muhammad Tahir
author_sort	Shafiq, Ali
title	Beliefs about Islamic advertising: an exploratory study in Malaysia
title_short	Beliefs about Islamic advertising: an exploratory study in Malaysia
title_full	Beliefs about Islamic advertising: an exploratory study in Malaysia
title_fullStr	Beliefs about Islamic advertising: an exploratory study in Malaysia
title_full_unstemmed	Beliefs about Islamic advertising: an exploratory study in Malaysia
title_sort	beliefs about islamic advertising: an exploratory study in malaysia
publisher	Emerald Publishing Limited
publishDate	2017
url	http://irep.iium.edu.my/58643/ http://irep.iium.edu.my/58643/ http://irep.iium.edu.my/58643/ http://irep.iium.edu.my/58643/1/Beliefs%20about%20Islamic%20advertising%20-%20an%20exploratory%20study%20in%20Malaysia.pdf http://irep.iium.edu.my/58643/7/58643-Beliefs%20about%20Islamic%20advertising-SCOPUS.pdf
first_indexed	2023-09-18T21:22:58Z
last_indexed	2023-09-18T21:22:58Z
_version_	1777412004317757440

Beliefs about Islamic advertising: an exploratory study in Malaysia

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