Measuring customer perceptions index using CMAC speech emotion mapping

Customer perception is very important in ensuring the positive feedbacks and endurance of a product or service in the market. Marketers conduct customer satisfaction survey to measure customer's need, expectation and experience through multiple instruments; such as verbal and written survey...

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Main Authors:	Kamaruddin, Norhaslinda, Abdul Rahman, Abdul Wahab
Format:	Conference or Workshop Item
Language:	English English
Published:	IEEE Computer Society 2014
Subjects:	T Technology (General)
Online Access:	http://irep.iium.edu.my/58455/ http://irep.iium.edu.my/58455/ http://irep.iium.edu.my/58455/ http://irep.iium.edu.my/58455/26/58455-Measuring%20Customer%20Perceptions%20Index.pdf http://irep.iium.edu.my/58455/4/58455_Measuring%20customer%20perceptions%20index%20using%20CMAC%20speech%20emotion%20mapping_SCOPUS.pdf

id	iium-58455
recordtype	eprints
spelling	iium-584552017-09-28T07:12:31Z http://irep.iium.edu.my/58455/ Measuring customer perceptions index using CMAC speech emotion mapping Kamaruddin, Norhaslinda Abdul Rahman, Abdul Wahab T Technology (General) Customer perception is very important in ensuring the positive feedbacks and endurance of a product or service in the market. Marketers conduct customer satisfaction survey to measure customer's need, expectation and experience through multiple instruments; such as verbal and written survey. In this paper, an exploratory approach of speech emotion mapping using cerebellum model articulation controller is proposed to gauge respondents' perception index through telephone survey. Experimental results show that such approach has a potential to be used as an alternative tool to discriminate respondents' perception. IEEE Computer Society 2014 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/58455/26/58455-Measuring%20Customer%20Perceptions%20Index.pdf application/pdf en http://irep.iium.edu.my/58455/4/58455_Measuring%20customer%20perceptions%20index%20using%20CMAC%20speech%20emotion%20mapping_SCOPUS.pdf Kamaruddin, Norhaslinda and Abdul Rahman, Abdul Wahab (2014) Measuring customer perceptions index using CMAC speech emotion mapping. In: International Conference on Advanced Computer Science Applications and Technologies, ACSAT 2013, 23-24 December 2013, Kuching, Malaysia. http://ieeexplore.ieee.org/stamp/stamp.jsp?tp=&arnumber=6836605 10.1109/ACSAT.2013.76
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	T Technology (General)
spellingShingle	T Technology (General) Kamaruddin, Norhaslinda Abdul Rahman, Abdul Wahab Measuring customer perceptions index using CMAC speech emotion mapping
description	Customer perception is very important in ensuring the positive feedbacks and endurance of a product or service in the market. Marketers conduct customer satisfaction survey to measure customer's need, expectation and experience through multiple instruments; such as verbal and written survey. In this paper, an exploratory approach of speech emotion mapping using cerebellum model articulation controller is proposed to gauge respondents' perception index through telephone survey. Experimental results show that such approach has a potential to be used as an alternative tool to discriminate respondents' perception.
format	Conference or Workshop Item
author	Kamaruddin, Norhaslinda Abdul Rahman, Abdul Wahab
author_facet	Kamaruddin, Norhaslinda Abdul Rahman, Abdul Wahab
author_sort	Kamaruddin, Norhaslinda
title	Measuring customer perceptions index using CMAC speech emotion mapping
title_short	Measuring customer perceptions index using CMAC speech emotion mapping
title_full	Measuring customer perceptions index using CMAC speech emotion mapping
title_fullStr	Measuring customer perceptions index using CMAC speech emotion mapping
title_full_unstemmed	Measuring customer perceptions index using CMAC speech emotion mapping
title_sort	measuring customer perceptions index using cmac speech emotion mapping
publisher	IEEE Computer Society
publishDate	2014
url	http://irep.iium.edu.my/58455/ http://irep.iium.edu.my/58455/ http://irep.iium.edu.my/58455/ http://irep.iium.edu.my/58455/26/58455-Measuring%20Customer%20Perceptions%20Index.pdf http://irep.iium.edu.my/58455/4/58455_Measuring%20customer%20perceptions%20index%20using%20CMAC%20speech%20emotion%20mapping_SCOPUS.pdf
first_indexed	2023-09-18T21:22:40Z
last_indexed	2023-09-18T21:22:40Z
_version_	1777411985453875200

Measuring customer perceptions index using CMAC speech emotion mapping

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