Exploring the OIC food manufacturer intention towards adopting Malaysian halal certification

Halal refers to the Islamic processing methods which places a great value on respect for the individuals and also the society. Currently, there are about 1.5 billion Muslims around the world and people from diverse races and religions are looking for cleaner and purer foods. There is no one set of s...

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Main Authors:	Abdul Rahman, Rozailin, Mohamed, Zainal Abidin, Rezai, Golnaz, Shamsudin, Mad Nasir, Sharifuddin, Juwaidah
Format:	Article
Language:	English English
Published:	Science Publications 2014
Subjects:	BP Islam. Bahaism. Theosophy, etc TP Chemical technology
Online Access:	http://irep.iium.edu.my/58419/ http://irep.iium.edu.my/58419/ http://irep.iium.edu.my/58419/ http://irep.iium.edu.my/58419/1/58419_Exploring%20the%20OIC%20food_article.pdf http://irep.iium.edu.my/58419/2/58419_Exploring%20the%20OIC%20food_scopus.pdf

id	iium-58419
recordtype	eprints
spelling	iium-584192018-05-05T05:02:48Z http://irep.iium.edu.my/58419/ Exploring the OIC food manufacturer intention towards adopting Malaysian halal certification Abdul Rahman, Rozailin Mohamed, Zainal Abidin Rezai, Golnaz Shamsudin, Mad Nasir Sharifuddin, Juwaidah BP Islam. Bahaism. Theosophy, etc TP Chemical technology Halal refers to the Islamic processing methods which places a great value on respect for the individuals and also the society. Currently, there are about 1.5 billion Muslims around the world and people from diverse races and religions are looking for cleaner and purer foods. There is no one set of standards as reference or any in the development phase for Halal certification in the Muslim world. Each country has its own Halal standards and regulations for Halal certification of manufactured food products. This phenomenon has attracted some of the food manufacturers to seek standardization of Halal certification. Malaysian Halal certification is now among the most widely recognized and respected symbols of Halal compliance in the world. Malaysia as a member of the Organization of the Islamic Conference (OIC) has aspirations of having their Halal logo adopted as the internationally recognized and accepted Halal certification especially among the member states. This study aims to understand the determinants that influence the OIC food manufacturers’ intention to adopt Malaysian Halal logo as the globally accepted Halal certificate through the application of an extended Theory of Planned Behaviour (TPB). Three hundred (300) OIC food manufacturers were interviewed. Structural Equation Model was used to assess the direct relationship between attitude, perceived behavioural control and subjective norms towards the food manufacturers’ intention to adopt Malaysia Halal logo as the International Halal Certification. The study found that perceived behavioural control is an important influential factor in creating the intention to adopt Malaysian Halal certification. Moreover, attitude is an important mediator for the OIC food manufacturers to have the intention to adopt Malaysian Halal certification. Science Publications 2014 Article PeerReviewed application/pdf en http://irep.iium.edu.my/58419/1/58419_Exploring%20the%20OIC%20food_article.pdf application/pdf en http://irep.iium.edu.my/58419/2/58419_Exploring%20the%20OIC%20food_scopus.pdf Abdul Rahman, Rozailin and Mohamed, Zainal Abidin and Rezai, Golnaz and Shamsudin, Mad Nasir and Sharifuddin, Juwaidah (2014) Exploring the OIC food manufacturer intention towards adopting Malaysian halal certification. American Journal of Food Technology, 9 (5). pp. 266-274. ISSN 1557-4571 E-ISSN 1557-458X http://scialert.net/qredirect.php?doi=ajft.2014.266.274&linkid=pdf 10.3923/ajft.2014.266.274
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	BP Islam. Bahaism. Theosophy, etc TP Chemical technology
spellingShingle	BP Islam. Bahaism. Theosophy, etc TP Chemical technology Abdul Rahman, Rozailin Mohamed, Zainal Abidin Rezai, Golnaz Shamsudin, Mad Nasir Sharifuddin, Juwaidah Exploring the OIC food manufacturer intention towards adopting Malaysian halal certification
description	Halal refers to the Islamic processing methods which places a great value on respect for the individuals and also the society. Currently, there are about 1.5 billion Muslims around the world and people from diverse races and religions are looking for cleaner and purer foods. There is no one set of standards as reference or any in the development phase for Halal certification in the Muslim world. Each country has its own Halal standards and regulations for Halal certification of manufactured food products. This phenomenon has attracted some of the food manufacturers to seek standardization of Halal certification. Malaysian Halal certification is now among the most widely recognized and respected symbols of Halal compliance in the world. Malaysia as a member of the Organization of the Islamic Conference (OIC) has aspirations of having their Halal logo adopted as the internationally recognized and accepted Halal certification especially among the member states. This study aims to understand the determinants that influence the OIC food manufacturers’ intention to adopt Malaysian Halal logo as the globally accepted Halal certificate through the application of an extended Theory of Planned Behaviour (TPB). Three hundred (300) OIC food manufacturers were interviewed. Structural Equation Model was used to assess the direct relationship between attitude, perceived behavioural control and subjective norms towards the food manufacturers’ intention to adopt Malaysia Halal logo as the International Halal Certification. The study found that perceived behavioural control is an important influential factor in creating the intention to adopt Malaysian Halal certification. Moreover, attitude is an important mediator for the OIC food manufacturers to have the intention to adopt Malaysian Halal certification.
format	Article
author	Abdul Rahman, Rozailin Mohamed, Zainal Abidin Rezai, Golnaz Shamsudin, Mad Nasir Sharifuddin, Juwaidah
author_facet	Abdul Rahman, Rozailin Mohamed, Zainal Abidin Rezai, Golnaz Shamsudin, Mad Nasir Sharifuddin, Juwaidah
author_sort	Abdul Rahman, Rozailin
title	Exploring the OIC food manufacturer intention towards adopting Malaysian halal certification
title_short	Exploring the OIC food manufacturer intention towards adopting Malaysian halal certification
title_full	Exploring the OIC food manufacturer intention towards adopting Malaysian halal certification
title_fullStr	Exploring the OIC food manufacturer intention towards adopting Malaysian halal certification
title_full_unstemmed	Exploring the OIC food manufacturer intention towards adopting Malaysian halal certification
title_sort	exploring the oic food manufacturer intention towards adopting malaysian halal certification
publisher	Science Publications
publishDate	2014
url	http://irep.iium.edu.my/58419/ http://irep.iium.edu.my/58419/ http://irep.iium.edu.my/58419/ http://irep.iium.edu.my/58419/1/58419_Exploring%20the%20OIC%20food_article.pdf http://irep.iium.edu.my/58419/2/58419_Exploring%20the%20OIC%20food_scopus.pdf
first_indexed	2023-09-18T21:22:36Z
last_indexed	2023-09-18T21:22:36Z
_version_	1777411982082703360

Exploring the OIC food manufacturer intention towards adopting Malaysian halal certification

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