Factors influencing reading of IIUM today: a campus newspaper
IIUMToday is an official campus newspaper for the International Islamic University Malaysia (IIUM), operated by students under the jurisdiction of the Department of Communication, and was established on 1 May 2014. To assess the acceptance of the campus newspaper, a study was conducted to test th...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
University College of Islam Melaka
2017
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/57874/ http://irep.iium.edu.my/57874/ http://irep.iium.edu.my/57874/1/Wok%2C%20A.Manaf%2C%20%26%20Abu%20Shammala%20-%20IIUM%20Today.pdf |
| Summary: | IIUMToday is an official campus newspaper for the International Islamic University Malaysia
(IIUM), operated by students under the jurisdiction of the Department of Communication, and was
established on 1 May 2014. To assess the acceptance of the campus newspaper, a study was
conducted to test the Cultivation Theory. The objectives of the study are: (1) to determine the levels
for reasons of visiting the IIUMToday website, awareness of, perception on, attitude toward, and
reading habit of IIUMToday among students in IIUM; (2) to test the relationships among the selected
variables; and (3) to determine the predictors for reading habit of IIUMToday among students. The
study uses a quantitative research design, employing a survey method with questionnaire as the
research instrument for data collection. A total of 224 respondents were collected for the study.
However, only 104 respondents were found to be readers of IIUMToday. Results show that there are
moderate levels of reasons for visiting, awareness, perception, attitude and reading habit of
IIUMToday by the students. The relationships among the variables concerned are significantly
positive. In addition, all factors contribute to explaining the reading habit of IIUMToday except for
attitude towards it. |
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