Attitude as mediating variable on relationship among participation, awareness and perception on bebas plastik campaign

It has been several years since some states in Malaysia had banned plastic bags for a day. The Selangor state government had launched BebasPlastik Campaign on 1st January 2017 where it bans plastic bags seven days a week. As such, the objectives of this research are (1) to analyze the relationshi...

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Main Authors:	Tan, Jian Shiang, Wok, Saodah
Format:	Conference or Workshop Item
Language:	English
Published:	University College of Islam Melaka 2017
Subjects:	H61.8 Communication of information
Online Access:	http://irep.iium.edu.my/57872/ http://irep.iium.edu.my/57872/ http://irep.iium.edu.my/57872/1/Tan%20%26%20Wok-%20BebasPlastik%20Campaign.pdf

id	iium-57872
recordtype	eprints
spelling	iium-578722017-08-07T07:55:29Z http://irep.iium.edu.my/57872/ Attitude as mediating variable on relationship among participation, awareness and perception on bebas plastik campaign Tan, Jian Shiang Wok, Saodah H61.8 Communication of information It has been several years since some states in Malaysia had banned plastic bags for a day. The Selangor state government had launched BebasPlastik Campaign on 1st January 2017 where it bans plastic bags seven days a week. As such, the objectives of this research are (1) to analyze the relationship among awareness, perception, attitude and participation in BebasPlastik Campaign and (2) to determine the mediating effect of attitude on relationship among awareness, perception and participation in BebasPlastik Campaign. The Social Learning Theory (Bandura, 1971) is used to explain the effects of awareness, perception, attitude and participation in BebasPlastik Campaign. A total of 430 Malaysian university students were identified in this study; which employs the quantitative research design using a self-administrated survey questionnaire as its research instrument. Results show that there is a positive relationship among all variables. Furthermore, attitude fully mediates the relationship between perception and participation. In addition, attitude only partially mediates the relationship between awareness and participation. Students may not know much about the BebasPlastik Campaign but their participation in BebasPlastik Campaign is high. University College of Islam Melaka 2017 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/57872/1/Tan%20%26%20Wok-%20BebasPlastik%20Campaign.pdf Tan, Jian Shiang and Wok, Saodah (2017) Attitude as mediating variable on relationship among participation, awareness and perception on bebas plastik campaign. In: 1st Melaka International Conference on Social Sciences 2017 (MELICOSS’17)., 29th-30th July 2017, Melaka. https://submit.confbay.com/conf/melicoss17
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	H61.8 Communication of information
spellingShingle	H61.8 Communication of information Tan, Jian Shiang Wok, Saodah Attitude as mediating variable on relationship among participation, awareness and perception on bebas plastik campaign
description	It has been several years since some states in Malaysia had banned plastic bags for a day. The Selangor state government had launched BebasPlastik Campaign on 1st January 2017 where it bans plastic bags seven days a week. As such, the objectives of this research are (1) to analyze the relationship among awareness, perception, attitude and participation in BebasPlastik Campaign and (2) to determine the mediating effect of attitude on relationship among awareness, perception and participation in BebasPlastik Campaign. The Social Learning Theory (Bandura, 1971) is used to explain the effects of awareness, perception, attitude and participation in BebasPlastik Campaign. A total of 430 Malaysian university students were identified in this study; which employs the quantitative research design using a self-administrated survey questionnaire as its research instrument. Results show that there is a positive relationship among all variables. Furthermore, attitude fully mediates the relationship between perception and participation. In addition, attitude only partially mediates the relationship between awareness and participation. Students may not know much about the BebasPlastik Campaign but their participation in BebasPlastik Campaign is high.
format	Conference or Workshop Item
author	Tan, Jian Shiang Wok, Saodah
author_facet	Tan, Jian Shiang Wok, Saodah
author_sort	Tan, Jian Shiang
title	Attitude as mediating variable on relationship among participation, awareness and perception on bebas plastik campaign
title_short	Attitude as mediating variable on relationship among participation, awareness and perception on bebas plastik campaign
title_full	Attitude as mediating variable on relationship among participation, awareness and perception on bebas plastik campaign
title_fullStr	Attitude as mediating variable on relationship among participation, awareness and perception on bebas plastik campaign
title_full_unstemmed	Attitude as mediating variable on relationship among participation, awareness and perception on bebas plastik campaign
title_sort	attitude as mediating variable on relationship among participation, awareness and perception on bebas plastik campaign
publisher	University College of Islam Melaka
publishDate	2017
url	http://irep.iium.edu.my/57872/ http://irep.iium.edu.my/57872/ http://irep.iium.edu.my/57872/1/Tan%20%26%20Wok-%20BebasPlastik%20Campaign.pdf
first_indexed	2023-09-18T21:21:49Z
last_indexed	2023-09-18T21:21:49Z
_version_	1777411932737765376

Attitude as mediating variable on relationship among participation, awareness and perception on bebas plastik campaign

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