Factors determining Pokémon Go addiction in Malaysia

This study focuses on factors determining Pokémon Go addiction behaviour among players in Malaysia. Using the Personal Construct Theory (PCT), the relationship between perception of Pokémon Go players and their addiction behaviour toward the game is examined. The objectives of this study are (1) to...

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Main Authors:	Abdul Wahab, Siti Aminah, Jamalludin, Nur Hafifah, Wok, Saodah
Format:	Article
Language:	English
Published:	Global Academy of Training & Research (GATR) Enterprose 2017
Subjects:	H61.8 Communication of information
Online Access:	http://irep.iium.edu.my/57727/ http://irep.iium.edu.my/57727/ http://irep.iium.edu.my/57727/1/SSRN-id3005255%20-%20Aminah%2C%20Hafifah%20%26%20Saodah%202572017.pdf

id	iium-57727
recordtype	eprints
spelling	iium-577272017-07-26T08:48:37Z http://irep.iium.edu.my/57727/ Factors determining Pokémon Go addiction in Malaysia Abdul Wahab, Siti Aminah Jamalludin, Nur Hafifah Wok, Saodah H61.8 Communication of information This study focuses on factors determining Pokémon Go addiction behaviour among players in Malaysia. Using the Personal Construct Theory (PCT), the relationship between perception of Pokémon Go players and their addiction behaviour toward the game is examined. The objectives of this study are (1) to identify the levels of perception and addiction behaviour of the Pokémon Go players in Malaysia; (2) to determine the relationship between perception and addiction behaviour of the Pokémon Go players; and (3) to investigate the moderating effects of age, gender and ethnicity on the relationship between perception and addiction behaviour of the Pokémon Go players. The study employs quantitative research design. The data were collected from 270 respondents using a self-administered questionnaire. The results show that even though the addiction behaviour of Pokémon Go players is low, the perception of Pokémon Go players towards the game is positive. Therefore, both addiction behaviour and perception are positively related. Age and gender are found to be moderate in the relationship between perception and addiction behaviour. With these results, the assumptions of PCT hold true. Global Academy of Training & Research (GATR) Enterprose 2017-07-19 Article PeerReviewed application/pdf en http://irep.iium.edu.my/57727/1/SSRN-id3005255%20-%20Aminah%2C%20Hafifah%20%26%20Saodah%202572017.pdf Abdul Wahab, Siti Aminah and Jamalludin, Nur Hafifah and Wok, Saodah (2017) Factors determining Pokémon Go addiction in Malaysia. Journal of Management and Marketing Review, 2 (2). pp. 73-78. ISSN 0128-2603 http://gatrenterprise.com/GATRJournals/factors_determining_pokemon_go_addiction_in_malaysia.html
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	H61.8 Communication of information
spellingShingle	H61.8 Communication of information Abdul Wahab, Siti Aminah Jamalludin, Nur Hafifah Wok, Saodah Factors determining Pokémon Go addiction in Malaysia
description	This study focuses on factors determining Pokémon Go addiction behaviour among players in Malaysia. Using the Personal Construct Theory (PCT), the relationship between perception of Pokémon Go players and their addiction behaviour toward the game is examined. The objectives of this study are (1) to identify the levels of perception and addiction behaviour of the Pokémon Go players in Malaysia; (2) to determine the relationship between perception and addiction behaviour of the Pokémon Go players; and (3) to investigate the moderating effects of age, gender and ethnicity on the relationship between perception and addiction behaviour of the Pokémon Go players. The study employs quantitative research design. The data were collected from 270 respondents using a self-administered questionnaire. The results show that even though the addiction behaviour of Pokémon Go players is low, the perception of Pokémon Go players towards the game is positive. Therefore, both addiction behaviour and perception are positively related. Age and gender are found to be moderate in the relationship between perception and addiction behaviour. With these results, the assumptions of PCT hold true.
format	Article
author	Abdul Wahab, Siti Aminah Jamalludin, Nur Hafifah Wok, Saodah
author_facet	Abdul Wahab, Siti Aminah Jamalludin, Nur Hafifah Wok, Saodah
author_sort	Abdul Wahab, Siti Aminah
title	Factors determining Pokémon Go addiction in Malaysia
title_short	Factors determining Pokémon Go addiction in Malaysia
title_full	Factors determining Pokémon Go addiction in Malaysia
title_fullStr	Factors determining Pokémon Go addiction in Malaysia
title_full_unstemmed	Factors determining Pokémon Go addiction in Malaysia
title_sort	factors determining pokémon go addiction in malaysia
publisher	Global Academy of Training & Research (GATR) Enterprose
publishDate	2017
url	http://irep.iium.edu.my/57727/ http://irep.iium.edu.my/57727/ http://irep.iium.edu.my/57727/1/SSRN-id3005255%20-%20Aminah%2C%20Hafifah%20%26%20Saodah%202572017.pdf
first_indexed	2023-09-18T21:21:37Z
last_indexed	2023-09-18T21:21:37Z
_version_	1777411920243982336

Factors determining Pokémon Go addiction in Malaysia

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