Social commerce behavior among university students in Malaysia

Social commerce behavior among university students in Malaysia

The aim of this study is to investigate the consumer behavior of current Malaysian university students in the social commerce environment. A hypothetical conceptual framework was formulated based on proven theories and previous works. Data were collected from 209 students from a Malaysian public...

Full description

Bibliographic Details
Main Authors: Mohamed Razi, Mohamed Jalaldeen, Mohd Tamrin, Mohd Izzuddin, Hussin, Husnayati
Format: Conference or Workshop Item
Language:English
Published: School of Computing, Univerisiti Utara Malaysia 2017
Subjects:
H Social Sciences (General)
T Technology (General)
Online Access:http://irep.iium.edu.my/56808/
http://irep.iium.edu.my/56808/
http://irep.iium.edu.my/56808/18/56808.pdf
id iium-56808
recordtype eprints
spelling iium-568082018-03-25T10:05:17Z http://irep.iium.edu.my/56808/ Social commerce behavior among university students in Malaysia Mohamed Razi, Mohamed Jalaldeen Mohd Tamrin, Mohd Izzuddin Hussin, Husnayati H Social Sciences (General) T Technology (General) The aim of this study is to investigate the consumer behavior of current Malaysian university students in the social commerce environment. A hypothetical conceptual framework was formulated based on proven theories and previous works. Data were collected from 209 students from a Malaysian public university using self-administered online questionnaire. Though the linear regression supports all proposed hypotheses, the stepwise regression results are mixed. Closeness and familiarity among social network friends are the predictors of trust, while trust and enjoyment are the significant predictors of purchase behavior. The findings might have some practical and theoretical values and contributions. School of Computing, Univerisiti Utara Malaysia 2017 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/56808/18/56808.pdf Mohamed Razi, Mohamed Jalaldeen and Mohd Tamrin, Mohd Izzuddin and Hussin, Husnayati (2017) Social commerce behavior among university students in Malaysia. In: 6th International Conference on Computing and Informatics 2017 (ICOCI 2017), 25th-27th April, Kuala Lumpur. http://icoci.cms.net.my/PROCEEDINGS/2017/Pdf_Version_Chap06e/PID194-350-355e.pdf
repository_type Digital Repository
institution_category Local University
institution International Islamic University Malaysia
building IIUM Repository
collection Online Access
language English
topic H Social Sciences (General)
T Technology (General)
spellingShingle H Social Sciences (General)
T Technology (General)
Mohamed Razi, Mohamed Jalaldeen
Mohd Tamrin, Mohd Izzuddin
Hussin, Husnayati
Social commerce behavior among university students in Malaysia
description The aim of this study is to investigate the consumer behavior of current Malaysian university students in the social commerce environment. A hypothetical conceptual framework was formulated based on proven theories and previous works. Data were collected from 209 students from a Malaysian public university using self-administered online questionnaire. Though the linear regression supports all proposed hypotheses, the stepwise regression results are mixed. Closeness and familiarity among social network friends are the predictors of trust, while trust and enjoyment are the significant predictors of purchase behavior. The findings might have some practical and theoretical values and contributions.
format Conference or Workshop Item
author Mohamed Razi, Mohamed Jalaldeen
Mohd Tamrin, Mohd Izzuddin
Hussin, Husnayati
author_facet Mohamed Razi, Mohamed Jalaldeen
Mohd Tamrin, Mohd Izzuddin
Hussin, Husnayati
author_sort Mohamed Razi, Mohamed Jalaldeen
title Social commerce behavior among university students in Malaysia
title_short Social commerce behavior among university students in Malaysia
title_full Social commerce behavior among university students in Malaysia
title_fullStr Social commerce behavior among university students in Malaysia
title_full_unstemmed Social commerce behavior among university students in Malaysia
title_sort social commerce behavior among university students in malaysia
publisher School of Computing, Univerisiti Utara Malaysia
publishDate 2017
url http://irep.iium.edu.my/56808/
http://irep.iium.edu.my/56808/
http://irep.iium.edu.my/56808/18/56808.pdf
first_indexed 2023-09-18T21:20:12Z
last_indexed 2023-09-18T21:20:12Z
_version_ 1777411830481682432

Similar Items