PR practitioners’ use of social media: validation of an online relationship management model applying structural equation modeling
The emergence of social media had shaped the relationships between public relations practitioners, organizations and publics. Social media provides numerous opportunities of maintaining mutual relationships between these entities, specifically because of its speed and interactive potentials. Hence,...
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| Format: | Article |
| Language: | English English |
| Published: |
Universiti Kebangsaan Malaysia
2017
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| Online Access: | http://irep.iium.edu.my/56405/ http://irep.iium.edu.my/56405/ http://irep.iium.edu.my/56405/1/PR%20Practitioners%20Use%20of%20Social%20Media_Validation%20of%20an%20Online%20Relationship%20Management%20Model%20Applying%20Structural%20Equation%20Modeling.pdf http://irep.iium.edu.my/56405/7/56405-PR%20practitioners%E2%80%99%20use%20of%20social%20media_SCOPUS.pdf |