Consumption values, destination cues and nostalgia on the attitude in the selection of destination for educational tourism: the mediating role of destination image
Purpose – The purpose of this paper is to investigate the relationship between consumption values (CV), destination cues (DC), nostalgia and attitude in the selection of destination for educational tourism, and the mediating effect of destination image (DI). Design/methodology/approach – The rese...
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| Format: | Article |
| Language: | English English |
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Emerals Group Publishing LTD,
2016
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| Online Access: | http://irep.iium.edu.my/56391/ http://irep.iium.edu.my/56391/ http://irep.iium.edu.my/56391/ http://irep.iium.edu.my/56391/1/56391_Consumption%20values.pdf http://irep.iium.edu.my/56391/7/56391_Consumption%20values%2C%20destination%20cues%20and%20nostalgia%20on%20the%20attitude_WoS.pdf |
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eprints |
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iium-563912017-10-03T06:41:33Z http://irep.iium.edu.my/56391/ Consumption values, destination cues and nostalgia on the attitude in the selection of destination for educational tourism: the mediating role of destination image Rahman, Muhammad Sabbir Osman Gani, Aahad M Hassan, Hasliza Anwar, Md. Aftab Abdel Fattah, Fadi Abdel Muniem HF Commerce HF5001 Business. Business Administration HG Finance Purpose – The purpose of this paper is to investigate the relationship between consumption values (CV), destination cues (DC), nostalgia and attitude in the selection of destination for educational tourism, and the mediating effect of destination image (DI). Design/methodology/approach – The research applied descriptive statistics, confirmatory factor analysis (CFA) and structural equation modelling techniques. The study tested the reliability and validity of the measurement model through CFA, Cronbach’s α and inter-correlation analyses. This research applied the structural equation model to examine the relationship between the research variables using 250 foreign students. Findings – The results of data analysis support the stated hypotheses. All the direct relationships were significant and positive. However, DI found a partial mediating role among the relationships. Theoretical and practical implications are also discussed. Research limitations/implications – From this research the tourism researchers, policymakers and managers of the respective higher learning institution may develop a complete understanding of the antecedents of attitude formation of the edu-tourists which were not even studied before from the perspective of educational tourism. Originality/value – To date, there have been few empirical studies examining the attitude of the edu-tourists in the selection of a destination for educational tourism. Therefore, understanding the purpose of CV, DC and nostalgia in a tourist’s decision-making operation, and their theoretical relationship, will make both scientific and practical contributions Emerals Group Publishing LTD, 2016 Article PeerReviewed application/pdf en http://irep.iium.edu.my/56391/1/56391_Consumption%20values.pdf application/pdf en http://irep.iium.edu.my/56391/7/56391_Consumption%20values%2C%20destination%20cues%20and%20nostalgia%20on%20the%20attitude_WoS.pdf Rahman, Muhammad Sabbir and Osman Gani, Aahad M and Hassan, Hasliza and Anwar, Md. Aftab and Abdel Fattah, Fadi Abdel Muniem (2016) Consumption values, destination cues and nostalgia on the attitude in the selection of destination for educational tourism: the mediating role of destination image. International Journal Of Tourism Cities, 2 (3). pp. 257-272. ISSN 2056-5607 http://www.emeraldinsight.com/loi/ijtc 10.1108/IJTC-06-2016-0013 |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
International Islamic University Malaysia |
| building |
IIUM Repository |
| collection |
Online Access |
| language |
English English |
| topic |
HF Commerce HF5001 Business. Business Administration HG Finance |
| spellingShingle |
HF Commerce HF5001 Business. Business Administration HG Finance Rahman, Muhammad Sabbir Osman Gani, Aahad M Hassan, Hasliza Anwar, Md. Aftab Abdel Fattah, Fadi Abdel Muniem Consumption values, destination cues and nostalgia on the attitude in the selection of destination for educational tourism: the mediating role of destination image |
| description |
Purpose – The purpose of this paper is to investigate the relationship between consumption values (CV),
destination cues (DC), nostalgia and attitude in the selection of destination for educational tourism, and the
mediating effect of destination image (DI).
Design/methodology/approach – The research applied descriptive statistics, confirmatory factor analysis
(CFA) and structural equation modelling techniques. The study tested the reliability and validity of the
measurement model through CFA, Cronbach’s α and inter-correlation analyses. This research applied the
structural equation model to examine the relationship between the research variables using 250 foreign students.
Findings – The results of data analysis support the stated hypotheses. All the direct relationships were
significant and positive. However, DI found a partial mediating role among the relationships. Theoretical and
practical implications are also discussed.
Research limitations/implications – From this research the tourism researchers, policymakers and
managers of the respective higher learning institution may develop a complete understanding of the
antecedents of attitude formation of the edu-tourists which were not even studied before from the
perspective of educational tourism.
Originality/value – To date, there have been few empirical studies examining the attitude of the edu-tourists
in the selection of a destination for educational tourism. Therefore, understanding the purpose of CV, DC and
nostalgia in a tourist’s decision-making operation, and their theoretical relationship, will make both scientific
and practical contributions |
| format |
Article |
| author |
Rahman, Muhammad Sabbir Osman Gani, Aahad M Hassan, Hasliza Anwar, Md. Aftab Abdel Fattah, Fadi Abdel Muniem |
| author_facet |
Rahman, Muhammad Sabbir Osman Gani, Aahad M Hassan, Hasliza Anwar, Md. Aftab Abdel Fattah, Fadi Abdel Muniem |
| author_sort |
Rahman, Muhammad Sabbir |
| title |
Consumption values, destination cues and nostalgia on the attitude in the selection of destination for educational tourism: the mediating role of destination image |
| title_short |
Consumption values, destination cues and nostalgia on the attitude in the selection of destination for educational tourism: the mediating role of destination image |
| title_full |
Consumption values, destination cues and nostalgia on the attitude in the selection of destination for educational tourism: the mediating role of destination image |
| title_fullStr |
Consumption values, destination cues and nostalgia on the attitude in the selection of destination for educational tourism: the mediating role of destination image |
| title_full_unstemmed |
Consumption values, destination cues and nostalgia on the attitude in the selection of destination for educational tourism: the mediating role of destination image |
| title_sort |
consumption values, destination cues and nostalgia on the attitude in the selection of destination for educational tourism: the mediating role of destination image |
| publisher |
Emerals Group Publishing LTD, |
| publishDate |
2016 |
| url |
http://irep.iium.edu.my/56391/ http://irep.iium.edu.my/56391/ http://irep.iium.edu.my/56391/ http://irep.iium.edu.my/56391/1/56391_Consumption%20values.pdf http://irep.iium.edu.my/56391/7/56391_Consumption%20values%2C%20destination%20cues%20and%20nostalgia%20on%20the%20attitude_WoS.pdf |
| first_indexed |
2023-09-18T21:19:32Z |
| last_indexed |
2023-09-18T21:19:32Z |
| _version_ |
1777411788337315840 |