The significant contribution of Islamic relationship marketing practice in Malaysian Takaful industry towards determining customer gratitude, trust, and commitment

Parallel to the achievement of the Takaful industry, agency system becomes the main medium utilised by the industry to educate the public and assist them about future financial preparation. As a mirror to an Islamic type of insurance, Takaful agents play significant role not only to sell the Takaful...

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Main Author:	Che Mohd Salleh, Marhanum
Format:	Article
Language:	English English
Published:	Asian Academy of Managemenet and Penerbit University Sains Malaysia 2016
Subjects:	H Social Sciences (General) HG Finance
Online Access:	http://irep.iium.edu.my/54412/ http://irep.iium.edu.my/54412/ http://irep.iium.edu.my/54412/ http://irep.iium.edu.my/54412/1/aamj_article%202016.pdf http://irep.iium.edu.my/54412/7/54412-The%20significant%20contribution%20of%20islamic%20relationship%20marketing%20practice%20in%20malaysian%20takaful%20industry_SCOPUS.pdf

id	iium-54412
recordtype	eprints
spelling	iium-544122017-01-23T01:27:33Z http://irep.iium.edu.my/54412/ The significant contribution of Islamic relationship marketing practice in Malaysian Takaful industry towards determining customer gratitude, trust, and commitment Che Mohd Salleh, Marhanum H Social Sciences (General) HG Finance Parallel to the achievement of the Takaful industry, agency system becomes the main medium utilised by the industry to educate the public and assist them about future financial preparation. As a mirror to an Islamic type of insurance, Takaful agents play significant role not only to sell the Takaful products, but also to behave according to the Islamic norms in front of their customers. Thus, this research is conducted to introduce new concept of Islamic relationship marketing (IRM) and investigates its significance towards customer gratitude, trust, and commitment in the industry. A total of 741 of Family Takaful customers in Klang Valley area have participated in the survey conducted in this study. Few statistical analyses were performed to confirm the proposed measures of IRM including descriptive, exploratory factor analysis (EFA), measurement model, and structural equation modelling (SEM) analysis. Through EFA and measurement model, four variables were confirmed to measure the IRM which are Islamic ethical behaviour, social, structural, and financial bonds. Furthermore, these measures of IRM have significantly affected customer gratitude, trust, and commitment via SEM analysis. This study serves as a starting point to promote new approach of marketing in the Takaful industry based on the Islamic norms. It basically aims to tackle the needs of Takaful participants which should be taken care by the Takaful agents as to ensure both of these parties receive benefits in the Takaful contract. Asian Academy of Managemenet and Penerbit University Sains Malaysia 2016 Article PeerReviewed application/pdf en http://irep.iium.edu.my/54412/1/aamj_article%202016.pdf application/pdf en http://irep.iium.edu.my/54412/7/54412-The%20significant%20contribution%20of%20islamic%20relationship%20marketing%20practice%20in%20malaysian%20takaful%20industry_SCOPUS.pdf Che Mohd Salleh, Marhanum (2016) The significant contribution of Islamic relationship marketing practice in Malaysian Takaful industry towards determining customer gratitude, trust, and commitment. Asian Academy of Management Journal, 21 (supp. 1). pp. 171-207. ISSN 1394-2603 E-ISSN 2180-4184 http://web.usm.my/aamj/21s12016/aamj21s12016_8.pdf 10.21315/ aamj2016.21.supp.1.8
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	H Social Sciences (General) HG Finance
spellingShingle	H Social Sciences (General) HG Finance Che Mohd Salleh, Marhanum The significant contribution of Islamic relationship marketing practice in Malaysian Takaful industry towards determining customer gratitude, trust, and commitment
description	Parallel to the achievement of the Takaful industry, agency system becomes the main medium utilised by the industry to educate the public and assist them about future financial preparation. As a mirror to an Islamic type of insurance, Takaful agents play significant role not only to sell the Takaful products, but also to behave according to the Islamic norms in front of their customers. Thus, this research is conducted to introduce new concept of Islamic relationship marketing (IRM) and investigates its significance towards customer gratitude, trust, and commitment in the industry. A total of 741 of Family Takaful customers in Klang Valley area have participated in the survey conducted in this study. Few statistical analyses were performed to confirm the proposed measures of IRM including descriptive, exploratory factor analysis (EFA), measurement model, and structural equation modelling (SEM) analysis. Through EFA and measurement model, four variables were confirmed to measure the IRM which are Islamic ethical behaviour, social, structural, and financial bonds. Furthermore, these measures of IRM have significantly affected customer gratitude, trust, and commitment via SEM analysis. This study serves as a starting point to promote new approach of marketing in the Takaful industry based on the Islamic norms. It basically aims to tackle the needs of Takaful participants which should be taken care by the Takaful agents as to ensure both of these parties receive benefits in the Takaful contract.
format	Article
author	Che Mohd Salleh, Marhanum
author_facet	Che Mohd Salleh, Marhanum
author_sort	Che Mohd Salleh, Marhanum
title	The significant contribution of Islamic relationship marketing practice in Malaysian Takaful industry towards determining customer gratitude, trust, and commitment
title_short	The significant contribution of Islamic relationship marketing practice in Malaysian Takaful industry towards determining customer gratitude, trust, and commitment
title_full	The significant contribution of Islamic relationship marketing practice in Malaysian Takaful industry towards determining customer gratitude, trust, and commitment
title_fullStr	The significant contribution of Islamic relationship marketing practice in Malaysian Takaful industry towards determining customer gratitude, trust, and commitment
title_full_unstemmed	The significant contribution of Islamic relationship marketing practice in Malaysian Takaful industry towards determining customer gratitude, trust, and commitment
title_sort	significant contribution of islamic relationship marketing practice in malaysian takaful industry towards determining customer gratitude, trust, and commitment
publisher	Asian Academy of Managemenet and Penerbit University Sains Malaysia
publishDate	2016
url	http://irep.iium.edu.my/54412/ http://irep.iium.edu.my/54412/ http://irep.iium.edu.my/54412/ http://irep.iium.edu.my/54412/1/aamj_article%202016.pdf http://irep.iium.edu.my/54412/7/54412-The%20significant%20contribution%20of%20islamic%20relationship%20marketing%20practice%20in%20malaysian%20takaful%20industry_SCOPUS.pdf
first_indexed	2023-09-18T21:17:00Z
last_indexed	2023-09-18T21:17:00Z
_version_	1777411628929646592

The significant contribution of Islamic relationship marketing practice in Malaysian Takaful industry towards determining customer gratitude, trust, and commitment

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