Modeling user's trust in M-commerce acceptance: a conceptual framework in context of Pakistan

With the emergence of internet and World Wide Web, traditional businesses got a new opportunity to compete globally. Traditional bricks-and-mortar businesses became electronic business (e-business) by utilizing Information and Communication Technology (ICT) tools. A new term of Mobile Commerce (M-Co...

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Main Authors:	Rind, M. Malook, Koondhar, M. Yaqoob, Hyder, Mansoor, Shah, Asadullah
Format:	Conference or Workshop Item
Language:	English English
Published:	Institute of Electrical and Electronics Engineers Inc. 2016
Subjects:	HF Commerce T Technology (General)
Online Access:	http://irep.iium.edu.my/53918/ http://irep.iium.edu.my/53918/ http://irep.iium.edu.my/53918/ http://irep.iium.edu.my/53918/1/53918_Modeling%20User%27s%20Trust%20in%20M-Commerce.pdf http://irep.iium.edu.my/53918/2/53918_Modeling%20User%27s%20Trust%20in%20M-Commerce_SCOPUS.pdf

id	iium-53918
recordtype	eprints
spelling	iium-539182017-10-19T08:48:55Z http://irep.iium.edu.my/53918/ Modeling user's trust in M-commerce acceptance: a conceptual framework in context of Pakistan Rind, M. Malook Koondhar, M. Yaqoob Hyder, Mansoor Shah, Asadullah HF Commerce T Technology (General) With the emergence of internet and World Wide Web, traditional businesses got a new opportunity to compete globally. Traditional bricks-and-mortar businesses became electronic business (e-business) by utilizing Information and Communication Technology (ICT) tools. A new term of Mobile Commerce (M-Commerce) has created tremendous spectrum of business opportunities for businesses. Although there has been large scale adoption of M-Commerce in developing economies, but little growth is observed in developing economies such as Pakistan. There are doubts that users of M-commerce demonstrate a lack of enthusiasm, which may be due to lack of trustworthiness. Based on the well-known and widely used Technology Acceptance Model (TAM), this research study provides the conceptual framework, underpinning the relationship of trust with the adoption of M-commerce in Pakistan. The aim of this paper is to study the role of trust and its relationship with the acceptance of M-Commerce in Pakistan. © 2015 IEEE. Institute of Electrical and Electronics Engineers Inc. 2016-05-25 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/53918/1/53918_Modeling%20User%27s%20Trust%20in%20M-Commerce.pdf application/pdf en http://irep.iium.edu.my/53918/2/53918_Modeling%20User%27s%20Trust%20in%20M-Commerce_SCOPUS.pdf Rind, M. Malook and Koondhar, M. Yaqoob and Hyder, Mansoor and Shah, Asadullah (2016) Modeling user's trust in M-commerce acceptance: a conceptual framework in context of Pakistan. In: 4th International Conference on Advanced Computer Science Applications and Technologies, ACSAT 2015, 8th-10th Dec. 2015, Kuala Lumpur. http://ieeexplore.ieee.org/document/7478737/ 10.1109/ACSAT.2015.30
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	HF Commerce T Technology (General)
spellingShingle	HF Commerce T Technology (General) Rind, M. Malook Koondhar, M. Yaqoob Hyder, Mansoor Shah, Asadullah Modeling user's trust in M-commerce acceptance: a conceptual framework in context of Pakistan
description	With the emergence of internet and World Wide Web, traditional businesses got a new opportunity to compete globally. Traditional bricks-and-mortar businesses became electronic business (e-business) by utilizing Information and Communication Technology (ICT) tools. A new term of Mobile Commerce (M-Commerce) has created tremendous spectrum of business opportunities for businesses. Although there has been large scale adoption of M-Commerce in developing economies, but little growth is observed in developing economies such as Pakistan. There are doubts that users of M-commerce demonstrate a lack of enthusiasm, which may be due to lack of trustworthiness. Based on the well-known and widely used Technology Acceptance Model (TAM), this research study provides the conceptual framework, underpinning the relationship of trust with the adoption of M-commerce in Pakistan. The aim of this paper is to study the role of trust and its relationship with the acceptance of M-Commerce in Pakistan. © 2015 IEEE.
format	Conference or Workshop Item
author	Rind, M. Malook Koondhar, M. Yaqoob Hyder, Mansoor Shah, Asadullah
author_facet	Rind, M. Malook Koondhar, M. Yaqoob Hyder, Mansoor Shah, Asadullah
author_sort	Rind, M. Malook
title	Modeling user's trust in M-commerce acceptance: a conceptual framework in context of Pakistan
title_short	Modeling user's trust in M-commerce acceptance: a conceptual framework in context of Pakistan
title_full	Modeling user's trust in M-commerce acceptance: a conceptual framework in context of Pakistan
title_fullStr	Modeling user's trust in M-commerce acceptance: a conceptual framework in context of Pakistan
title_full_unstemmed	Modeling user's trust in M-commerce acceptance: a conceptual framework in context of Pakistan
title_sort	modeling user's trust in m-commerce acceptance: a conceptual framework in context of pakistan
publisher	Institute of Electrical and Electronics Engineers Inc.
publishDate	2016
url	http://irep.iium.edu.my/53918/ http://irep.iium.edu.my/53918/ http://irep.iium.edu.my/53918/ http://irep.iium.edu.my/53918/1/53918_Modeling%20User%27s%20Trust%20in%20M-Commerce.pdf http://irep.iium.edu.my/53918/2/53918_Modeling%20User%27s%20Trust%20in%20M-Commerce_SCOPUS.pdf
first_indexed	2023-09-18T21:16:16Z
last_indexed	2023-09-18T21:16:16Z
_version_	1777411583309250560

Modeling user's trust in M-commerce acceptance: a conceptual framework in context of Pakistan

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