A handbook of Malaysian cases: contemporary issues in marketing and management
A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management” is the compilation of 11 Malaysian cases which provides significant insights to its readers about the problems and prospects faced by Malaysia based companies. These cases highlight the issues pertaining to Marketing,...
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| Format: | Book |
| Language: | English |
| Published: |
Partridge
2016
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/53743/ http://irep.iium.edu.my/53743/1/Editors%20Info.pdf |
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iium-53743 |
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| recordtype |
eprints |
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iium-537432017-01-21T17:37:22Z http://irep.iium.edu.my/53743/ A handbook of Malaysian cases: contemporary issues in marketing and management HD28 Management. Industrial Management A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management” is the compilation of 11 Malaysian cases which provides significant insights to its readers about the problems and prospects faced by Malaysia based companies. These cases highlight the issues pertaining to Marketing, Human Resource Management, Business Ethics, Strategic Management, Entrepreneurship and Leadership. Partridge Quoquab, Farzana Mohammad, Jihad Md Husin, Maizaitulaidawati Hassan, Arif 2016 Book PeerReviewed application/pdf en http://irep.iium.edu.my/53743/1/Editors%20Info.pdf Quoquab, Farzana and Mohammad, Jihad and Md Husin, Maizaitulaidawati and Hassan, Arif, eds. (2016) A handbook of Malaysian cases: contemporary issues in marketing and management. Partridge, Singapore. |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
International Islamic University Malaysia |
| building |
IIUM Repository |
| collection |
Online Access |
| language |
English |
| topic |
HD28 Management. Industrial Management |
| spellingShingle |
HD28 Management. Industrial Management A handbook of Malaysian cases: contemporary issues in marketing and management |
| description |
A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management” is the compilation of 11 Malaysian cases which provides significant insights to its readers about the problems and prospects faced by Malaysia based companies. These cases highlight the issues pertaining to Marketing, Human Resource Management, Business Ethics, Strategic Management, Entrepreneurship and Leadership. |
| author2 |
Quoquab, Farzana |
| author_facet |
Quoquab, Farzana |
| format |
Book |
| title |
A handbook of Malaysian cases: contemporary issues in marketing and management |
| title_short |
A handbook of Malaysian cases: contemporary issues in marketing and management |
| title_full |
A handbook of Malaysian cases: contemporary issues in marketing and management |
| title_fullStr |
A handbook of Malaysian cases: contemporary issues in marketing and management |
| title_full_unstemmed |
A handbook of Malaysian cases: contemporary issues in marketing and management |
| title_sort |
handbook of malaysian cases: contemporary issues in marketing and management |
| publisher |
Partridge |
| publishDate |
2016 |
| url |
http://irep.iium.edu.my/53743/ http://irep.iium.edu.my/53743/1/Editors%20Info.pdf |
| first_indexed |
2023-09-18T21:16:00Z |
| last_indexed |
2023-09-18T21:16:00Z |
| _version_ |
1777411566335950848 |