Developing web-based partner relationship management: An exploratory study of the application of web-based solutions by ICT companies in Malaysia, Ireland and the United Kingdom

Web technologies have a significant impact on how companies manage their relationships with their stakeholders. Technologies, especially web portals have been widely adopted as platforms for integrating partner or reseller activities. Inefficient traditional methods which require high transaction...

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Main Authors:	Kedah, Zulkarnain, Jan, Muhammad Tahir, Haque, A. K. M. Ahasanul, Ahmed, Farruk
Format:	Article
Language:	English
Published:	2016
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/53363/ http://irep.iium.edu.my/53363/ http://irep.iium.edu.my/53363/1/Webbased%20partner%20relationship.pdf

id	iium-53363
recordtype	eprints
spelling	iium-533632016-12-19T04:00:36Z http://irep.iium.edu.my/53363/ Developing web-based partner relationship management: An exploratory study of the application of web-based solutions by ICT companies in Malaysia, Ireland and the United Kingdom Kedah, Zulkarnain Jan, Muhammad Tahir Haque, A. K. M. Ahasanul Ahmed, Farruk HF5001 Business. Business Administration Web technologies have a significant impact on how companies manage their relationships with their stakeholders. Technologies, especially web portals have been widely adopted as platforms for integrating partner or reseller activities. Inefficient traditional methods which require high transaction costs and poor communication processes are being replaced with web-based relationship management solutions. This study explores the adoption of webbased technologies, specifically web portals in partner relationship management (PRM) and their contributions towards enhancing and sustaining relationships with channel members. This study is based on prior research and interview data gathered from a sample of ten companies in the Information Communication Technology (ICT) industry from Malaysia, Ireland and the United Kingdom. The findings revealed that companies which adopt web-based solutions become effective and efficient in three main areas: sales and marketing, training, and technical support to their partners. Overall, web-based PRM adds more value to the business processes of these countries. 2016 Article PeerReviewed application/pdf en http://irep.iium.edu.my/53363/1/Webbased%20partner%20relationship.pdf Kedah, Zulkarnain and Jan, Muhammad Tahir and Haque, A. K. M. Ahasanul and Ahmed, Farruk (2016) Developing web-based partner relationship management: An exploratory study of the application of web-based solutions by ICT companies in Malaysia, Ireland and the United Kingdom. Malaysian Management Review, 51 (1). pp. 67-87. ISSN 0025-1348 http://www.mim.org.my/wp-content/uploads/2016/08/Pages-from-MMRJan-Jun2016Vol51NO1-Developing-web-based-partner-relationship-management-page-67-87-.pdf
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF5001 Business. Business Administration
spellingShingle	HF5001 Business. Business Administration Kedah, Zulkarnain Jan, Muhammad Tahir Haque, A. K. M. Ahasanul Ahmed, Farruk Developing web-based partner relationship management: An exploratory study of the application of web-based solutions by ICT companies in Malaysia, Ireland and the United Kingdom
description	Web technologies have a significant impact on how companies manage their relationships with their stakeholders. Technologies, especially web portals have been widely adopted as platforms for integrating partner or reseller activities. Inefficient traditional methods which require high transaction costs and poor communication processes are being replaced with web-based relationship management solutions. This study explores the adoption of webbased technologies, specifically web portals in partner relationship management (PRM) and their contributions towards enhancing and sustaining relationships with channel members. This study is based on prior research and interview data gathered from a sample of ten companies in the Information Communication Technology (ICT) industry from Malaysia, Ireland and the United Kingdom. The findings revealed that companies which adopt web-based solutions become effective and efficient in three main areas: sales and marketing, training, and technical support to their partners. Overall, web-based PRM adds more value to the business processes of these countries.
format	Article
author	Kedah, Zulkarnain Jan, Muhammad Tahir Haque, A. K. M. Ahasanul Ahmed, Farruk
author_facet	Kedah, Zulkarnain Jan, Muhammad Tahir Haque, A. K. M. Ahasanul Ahmed, Farruk
author_sort	Kedah, Zulkarnain
title	Developing web-based partner relationship management: An exploratory study of the application of web-based solutions by ICT companies in Malaysia, Ireland and the United Kingdom
title_short	Developing web-based partner relationship management: An exploratory study of the application of web-based solutions by ICT companies in Malaysia, Ireland and the United Kingdom
title_full	Developing web-based partner relationship management: An exploratory study of the application of web-based solutions by ICT companies in Malaysia, Ireland and the United Kingdom
title_fullStr	Developing web-based partner relationship management: An exploratory study of the application of web-based solutions by ICT companies in Malaysia, Ireland and the United Kingdom
title_full_unstemmed	Developing web-based partner relationship management: An exploratory study of the application of web-based solutions by ICT companies in Malaysia, Ireland and the United Kingdom
title_sort	developing web-based partner relationship management: an exploratory study of the application of web-based solutions by ict companies in malaysia, ireland and the united kingdom
publishDate	2016
url	http://irep.iium.edu.my/53363/ http://irep.iium.edu.my/53363/ http://irep.iium.edu.my/53363/1/Webbased%20partner%20relationship.pdf
first_indexed	2023-09-18T21:15:31Z
last_indexed	2023-09-18T21:15:31Z
_version_	1777411535856992256

Developing web-based partner relationship management: An exploratory study of the application of web-based solutions by ICT companies in Malaysia, Ireland and the United Kingdom

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